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Sharpen Your Inbound Marketing Skills : Take A Course, Attend A Workshop

InboundMarketingConferences_FruitionInteractiveInbound marketing requires that you wear a myriad of hats and have many different skills. While you can’t be an expert at everything and it’s probably not a good idea anyway, keeping your inbound marketing tool box filled with new skills just makes sense. What better way to keep on your inbound marketing knowledge fresh than by attending a course/workshop or conference.

Here’s our course/workshops/conference that fall under the umbrella of basic inbound marketing knowledge.

Google Analytics & Google Tag Manager Course for Business

WHEN: February 3 & 4th
WHERE: 3300 Bloor St W. Centre Tower, 2nd Floor Room 2220
WHO: ClickInsight
COST: Starting at $824 (Early Bird Savings of $75 before January 28th)
SPACE: Is limited. And it’s BYOL (laptop)
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Marketing X-Ray: Insights for the Canadian Institute’s internet marketing

This is the first in a series of posts where we take a deep look at one company’s online marketing. The intention is to deliver constructive, actionable insights – not just for the business in question, but for any business that may be facing similar challenges.

Canadian Institute Home Page

Overview of the business

For over 25 years the Canadian Institute has been a leading Canadian think tank. Today they produce over 200 events a year nationwide, serving decision-makers  in all major industry sectors, the law, and public policy, with a view to providing information on the leading edge. 

 The Canadian Institute’s Web site serves to promote the Canadian Institute’s events, allowing delegates to register online with eCommerce functionality, as well as offering conference materials for sale and download and offering live and on-demand streaming for select conference proceedings. 

 Commercial success of the Web site depends on four factors:

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Smart Social Sharing: Tips for Improved Reach and Engagement

All major social media platforms have both business and a personal component. This means that posted content should reflect user expectation. Let’s discuss platform differences and the best ways to post content for optimal results with your inbound marketing.

Toronto social media content should be customized for the network. When posting on Facebook for example, eye catching images are proven to get the best response. Posting content that is just text is less likely to be appreciated.

It’s a good idea to post on a regular basis but important not to annoy your audience by posting too often. We suggest you schedule posting your content 3 or 4 times a day or week depending on your audience.

LinkedIn on the other hand requires a different mindset. LinkedIn is a business networking community. The emphasis is on connecting with people that have influence and presenting content that leaves a favorable business impression.

You can probably post the same content on Facebook, Twitter and Google+ with only minor modifications. This content may not be appealing to your LinkedIn audience unless it is somehow related to a business idea or concept.

Google+ appears to have a growing business component. An important note: +1’s are a proven factor in ranking website content. Posting your blog articles on Google+ is just another opportunity to get additional +1’s for your website content.
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Using PIE to optimize your inbound marketing conversions

Let’s talk about PIE.

No, not homemade apple pie — more like conversion-increasing inbound marketing PIE. This particular delicacy comes in three slices: potential, importance, and ease. With these three slices, PIE can give you arbitrary numerical values that allows you to see, at a glimpse, what you can work on immediately to improve the inbound marketing performance of a website.

When you compare the arbitrary scores of your webpages, you’ll see which low-lying fruits are easily within your reach, so you can work on them and impact your bottom-line ASAP.

Let’s take a look at the slices of our PIE:

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Smart sharing: Secrets of a winning social media strategy

Do you have a social media strategy in place that bolsters your inbound marketing plan?

You might have some social pages and accounts meant for brand communities, but what is your social strategy doing to actually generate some leads and lure target audiences into your sales funnel? You need a winning social media strategy to take full advantage of your network for your inbound marketing. Here are a few helpful reminders of what that strategy should look like.

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4 Ways to Engage Your Audience Online (and How to Make it Matter)

Social Media Engagement

Today’s post is by guest blogger Craig Robinson, an online writer for Qwaya , a facebook ad campaign tool. He loves to write about different topics about social media tips and strategies. Besides writing, he also enjoys engaging with different communities and social forums.

It’s a brave new world out there, and when it boils right down to it, only tech-savvy, socially-aware brands are going to achieve success in a digital marketplace. Sure, if you’re already an established business offline, then perhaps you don’t need to go online to boost your brand’s reputation, reach, and your bottom line. For everyone else, however, especially newcomers to business, marketing with a site like Facebook is a crucial element of success and survival.

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7 ways you’re failing at Twitter for online marketing

Twitter internet marketing fail

We’ve been talking a lot lately about using Search Engine Optimization (SEO) as an inbound marketing technique to improve your overall Internet marketing results.

And there’s a good reason for that – according to a recent benchmarking report from Optify, Inc., 41% of traffic and over 26% of leads to B2B Web sites are driven by organic search results.

But that doesn’t mean you should ignore social media – Twitter, Facebook, Google+, Pinterest, LinkedIn and others. Although social media drives less traffic than an organic search, those social media visitors usually become leads at a higher rate AND your social media activity influences how your site ranks in organic searches in positive ways.

But, here are 7 common things that businesses do to sabotage themselves and prevent them from getting full online marketing ROI from their social media posts.

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5 ways to make your online marketing really work

Internet marketing word cloud box package

Last time, I wrote about how, as owner of an online marketing company, I get to see first hand how many agencies – and many a digital agency to boot – fail with their campaigns because they fail to understand how the Internet has changed the buying process. (You can read the article here).

Now I want to talk about a new model of marketing that wins by connecting with customers’ new ways of choosing and buying.

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Content 2020: Dynamic Storytelling and the Future of Content Marketing [VIDEO]

I’m not crazy.

In fact, my instincts have been right all along.

Let me explain. A few months back, Coca Cola announced they were no longer going to rely on the “30-second TV spot” or even traditional ad agencies to build their business moving forward. According to Jonathan Mildenhall, VP Global Advertising Strategy and Creative Excellence, Coke is going to put their efforts (and money) into content marketing.

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