CASL: The Good, The Bad, and The Ugly

Are you ready and fully compliant for Canada’s Anti-Spam Legislation?

CASL was born in a bid to join the rest of the G8 in helping legislate how businesses and entities send commercial electronic messages (CEMs) throughout Canada. CASL covers all electronic communications between brands and receivers save for fax. But what does the new law mean for your inbound marketing efforts here in Toronto or throughout the country?

Good: Transparency & Global Initiative

Trust lies at the core of any relationship between brand and consumer, and spam is a huge detriment to trust.  Spam can lead to the downfall of an inbound marketing strategy. And this means CASL is, at its core, good for business.

Using PIE to optimize your inbound marketing conversions

Let’s talk about PIE.

No, not homemade apple pie — more like conversion-increasing inbound marketing PIE. This particular delicacy comes in three slices: potential, importance, and ease. With these three slices, PIE can give you arbitrary numerical values that allows you to see, at a glimpse, what you can work on immediately to improve the inbound marketing performance of a website.

When you compare the arbitrary scores of your webpages, you’ll see which low-lying fruits are easily within your reach, so you can work on them and impact your bottom-line ASAP.

Let’s take a look at the slices of our PIE:

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Tactics for Targeting SEO: vs


Search results for “news”: vs

Last time, I talked about some of the differences between and and how they can affect your SEO and your Internet marketing in general.

Today, I want to talk about some specific tactics for making sure your site is Search Engine Optimized for the right Google database ­– Canada or the USA.

In general, you want your site to give Google as many hints as possible about the geographic market you serve.  And here are some practical ways to do that.

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