Expand Your Inbound Marketing Toolbox With Multi-Channel Marketing

What channels of marketing are driving your inbound marketing efforts? Search engines are nearly guaranteed, and you’ll also need a foundation of content. You’re also probably engaged in social media if only to dip your toe in the water, so to speak.

In a sense, you’re already doing multi-channel marketing, albeit piecemeal and on a smaller scale. Multi-channel marketing can encompass a very complex and nuanced combination of marketing channels or paths, if we think about it in terms of the consumer journey. [Read more…]

Elevate your Internet marketing with 3 simple landing page tweaks

In a previous blog post, we discussed conversion optimization tweaks to the offer and copy on your landing page. In this post, we will focus on the landing page itself.

As part of your Internet marketing repertoire, your landing page plays a crucial role.

[Read more…]

Internet Marketing Optimization: Squeeze More Leads from Your Website

In the continuously evolving landscape of internet marketing not just in Toronto but the world over, landing pages have been consistently used to generate leads and increase conversion.

Internet marketing best practices on conversion optimization and landing pages have changed over the years, but today, more than ever, landing pages are valuable tools in anyone’s internet marketing repertoire — if they know what they’re doing. [Read more…]

3 Email List Segments That Help Maximize Your Inbound Marketing

Is your email list building strategy part of your inbound marketing?

It should be.

Email is a separate inbound marketing channel and more effective channel for lead nurturing. Your inbound marketing strategy encompasses lead generation, nurturing, and conversion. So, how good are your email lists?

Don’t just spray and pray — blasting emails and hoping your subscribers love it. Instead, if you segment your list using these three categories, you will almost immediately see an increase in the conversion rate, an inbound marketing goal. [Read more…]

Sharpen Your Inbound Marketing Skills : Take A Course, Attend A Workshop

InboundMarketingConferences_FruitionInteractiveInbound marketing requires that you wear a myriad of hats and have many different skills. While you can’t be an expert at everything and it’s probably not a good idea anyway, keeping your inbound marketing tool box filled with new skills just makes sense. What better way to keep on your inbound marketing knowledge fresh than by attending a course/workshop or conference.

Here’s our course/workshops/conference that fall under the umbrella of basic inbound marketing knowledge.

Google Analytics & Google Tag Manager Course for Business

WHEN: February 3 & 4th
WHERE: 3300 Bloor St W. Centre Tower, 2nd Floor Room 2220
WHO: ClickInsight

COST: Starting at $824 (Early Bird Savings of $75 before January 28th)
SPACE: Is limited. And it’s BYOL (laptop)
[Read more…]

Inbound Marketing Personalities: The Influencer

Influencers isn’t even an actual word that’s included in dictionaries yet (unlike rather unsavory ones like “Twerk” — yes, that twerk), but it’s gaining a lot of attention. Specifically, a segment of inbound marketing called influencer marketing.

What in the World is an Influencer Anyway?

They’re hubs. They’re steering wheels. They’re gear shifts. To put it simply: they are the individual locuses of control that you can leverage to achieve maximum inbound marketing impact.

Within any network (like the network of your target market), there are specific hubs that influence all the other individual members of network. Engaging these hubs has more impact on the entire network than when you engage with ten thousand other individual members that aren’t hubs.

Basic example: your car. Your car is a network of parts, but even if you touch, tap, and tweak a hundred screws, bolts, and nuts in it, it won’t get you where you want to go. You need to engage with the steering wheel, the pedals, and the gear shift. These are your car’s (network) hubs (influencers) that dictate where it goes.

[Read more…]

7 MORE ‘Need to Know’ Inbound Marketing Terms

Photo courtesy of JohnSpencerEllis

Have you read our November post “10 Inbound Marketing Terms You Need to Know“? That’s where we list 10 inbound marketing terms to help you understand your marketing department’s lingo. We’re back this month, with 7 more. While that makes 17 marketing terms so far, it’s by no means an exhaustive list. We just thought it the terms would be easier to digest in groups. 

Let’s begin:  

1. Content vs Context

“Content” and “context” are intricately linked inbound marketing terms.

Content refers to all the information your company shares with readers, watchers, and listeners — blog posts, videos, podcasts, slideshows, social media updates, which is the basis for your inbound marketing efforts.

However, for your inbound marketing strategy to be truly successful, you need to release the right content at the right time and place using the right medium. This is where context comes in. Context ensures that content is relevant to your audience wherever they are in the buying cycle.

5 SEO Myths De-bunked!

If you are responsible for the SEO of your Toronto business website, it’s essential that you stay current with the latest changes in internet marketing; however, this can be difficult when you become overwhelmed with information, not all of it reliable.

To help stay on track with your SEO in Toronto we have compiled a list of the most commonly believed SEO myths. Becoming familiar with them will help avoid traps that could otherwise negatively affect the SEO of your Toronto company.

1. Google Search Results

Myth: Google search results almost never change meaning you rarely need to tweak or update your blog

Google rankings change far more often than you may think. In fact, 78 percent of pages change position every day, reports Social Media Today. So, hand-in-hand with keeping your website current, is checking to make sure your pages are always optimized. 

Photo courtesy of VASCO SOLUTIONS(CC Attribution)

Marketing X-Ray: Insights for the Canadian Institute’s internet marketing

This is the first in a series of posts where we take a deep look at one company’s online marketing. The intention is to deliver constructive, actionable insights – not just for the business in question, but for any business that may be facing similar challenges.

Canadian Institute Home Page

Overview of the business

For over 25 years the Canadian Institute has been a leading Canadian think tank. Today they produce over 200 events a year nationwide, serving decision-makers  in all major industry sectors, the law, and public policy, with a view to providing information on the leading edge. 

 The Canadian Institute’s Web site serves to promote the Canadian Institute’s events, allowing delegates to register online with eCommerce functionality, as well as offering conference materials for sale and download and offering live and on-demand streaming for select conference proceedings. 

 Commercial success of the Web site depends on four factors:

Whatever Happened to the QR Code?

Can QR codes contribute to the success of your internet marketing campaign? Depending on who you ask you’ll get contradicting answers. So, how would you know whether or not to include QR codes as part of your internet marketing strategy?

QR Codes and Smartphones: A Disconnect in User Engagement

Photo courtesy of clevercupcakes(CC Attribution)

QR codes started in an automotive company in Japan. It was labeled on car parts and once scanned, you’d receive details about the car. QR codes were adopted in internet marketing mainly because a QR code can store a lot of information that can easily be presented to consumers. With QR codes marketers can lead consumers to the company’s website, sign-up page, or sales page, among others.

All it takes is a smartphone with a QR code reader to move consumers from an offline to online experience. And who doesn’t own a smartphone? According to CRTC Communications Monitoring Report in 2013 over 27.9 million Canadians are mobile phone subscribers and the number has since grown. This year, 55% of Canadians own smartphones, which means more than half of the population can easily access your web content given that they would want to.

But apparently QR codes failed to catch on while the smartphone market continuously grew. So how are QR codes doing as an internet marketing tactic? Marketing charts collated data regarding QR codes, which includes research on how many marketers plan to use QR codes in their campaign and how many consumers are actually scanning code.