As part of your Internet marketing repertoire, your landing page plays a crucial role.
In the continuously evolving landscape of internet marketing not just in Toronto but the world over, landing pages have been consistently used to generate leads and increase conversion.
Internet marketing best practices on conversion optimization and landing pages have changed over the years, but today, more than ever, landing pages are valuable tools in anyone’s internet marketing repertoire — if they know what they’re doing. [Read more…]
Have you read our November post “10 Inbound Marketing Terms You Need to Know“? That’s where we list 10 inbound marketing terms to help you understand your marketing department’s lingo. We’re back this month, with 7 more. While that makes 17 marketing terms so far, it’s by no means an exhaustive list. We just thought it the terms would be easier to digest in groups.
1. Content vs Context
“Content” and “context” are intricately linked inbound marketing terms.
Content refers to all the information your company shares with readers, watchers, and listeners — blog posts, videos, podcasts, slideshows, social media updates, which is the basis for your inbound marketing efforts.
However, for your inbound marketing strategy to be truly successful, you need to release the right content at the right time and place using the right medium. This is where context comes in. Context ensures that content is relevant to your audience wherever they are in the buying cycle.
Over the course of the evolution of Internet marketing, a handful of marketing tools and methodologies have remained useful and effective. Through changing from predominantly interruption-driven efforts to black hat search optimization to inbound marketing and further on to social media, advertising efforts such as landing pages have been pillars of advertising campaigns and rightfully so: if designed correctly and given great market copy, landing pages are very effective in lead generation and lead info capture. often they are also used for direct conversion to sales as well, which means they can be used on both ends of the sales funnel.
Being so central to Internet marketing endeavors, it’s only natural that the better your landing pages perform, the more successful your campaigning becomes. So how do your landing pages fare?