As part of your Internet marketing repertoire, your landing page plays a crucial role.
In the continuously evolving landscape of internet marketing not just in Toronto but the world over, landing pages have been consistently used to generate leads and increase conversion.
Internet marketing best practices on conversion optimization and landing pages have changed over the years, but today, more than ever, landing pages are valuable tools in anyone’s internet marketing repertoire — if they know what they’re doing. [Read more…]
Are you ready and fully compliant for Canada’s Anti-Spam Legislation?
CASL was born in a bid to join the rest of the G8 in helping legislate how businesses and entities send commercial electronic messages (CEMs) throughout Canada. CASL covers all electronic communications between brands and receivers save for fax. But what does the new law mean for your inbound marketing efforts here in Toronto or throughout the country?
Good: Transparency & Global Initiative
Trust lies at the core of any relationship between brand and consumer, and spam is a huge detriment to trust. Spam can lead to the downfall of an inbound marketing strategy. And this means CASL is, at its core, good for business.
The music industry is well known, now, for riding the short bus to the digital future. But where the major labels have been failing, some independent artists have been excelling at online marketing, and often even seasoned digital marketers can learn a thing or two from them.