Using keywords is the first step in the SEO strategy for your Toronto business. If you use keywords correctly, they will drive highly qualified traffic to your site, making a huge impact on your online success.  However, before you can start reaping the benefits of SEO in any Toronto business, you need to have a sound understanding of what keywords are and how to use them effectively.

What Are Keywords?

Keywords are the words and phrases prospects use to seek out content or information on search engines like Google. Some keywords are highly competitive and receive thousands of searches a day — if you chose only these keywords for your Toronto business SEO strategy, you would probably struggle to receive a high ranking on the search results page.

If you are looking to target specific demographics rather than your audience as a whole, consider turning to long tail keywords. By most standards, these are phrases of three words or more, although some authorities define them as phrases of at least two words, according to HubSpot - A software marketing platform.  These long tail keywords are more precise, they often less competitive than single keywords and can help businesses find customers at an exact time in the purchase cycle.