The Fruition team is live blogging from the mesh conference, May 23 and 24 at the Allstream Centre in Toronto. Here’s the latest installment.
Do you really know your social media audience? Social media monitoring can tell you about people who post and tweet. But how do you get to know the lurkers who aren’t tweeting, liking or sharing your content? Gain insights into your invisible online audience in this first look at the largest-ever survey of social media users. Drawing on a recent survey of social media users in Canada, the U.S. and the U.K., Andrew Reid and Alexandra Samuel tell us what’s different about lurkers, and what you need to know about reaching them.