3 Tips for CASL-Compliant Email List Management

The Canadian Anti-Spam Legislation (CASL) – a definite step towards better consumer rights – shook small to mid-sized enterprises not only in Toronto but the entire country. After all, inbound marketing employs a number of channels that use commercial electronic messages (CEMs), which fall under the new CASL regulations.

One inbound marketing effort that will need to be kept CASL-compliant is your email marketing. Email list management, in particular, can now be trickier than you’re used to. Luckily, you can take practical steps to not only manage your local Toronto email list for better inbound marketing but also stay compliant to all of CASL’s rules.

Email Marketing - Inbound Marketing

Photo courtesy of Danard Vincente(CC Attribution)

Never Purchase or Rent a List

Seriously, with the advent of spam, this was a shady thing to do even before CASL anyway. While it is true that the grey of renting or purchasing lists presented a lot of opportunities for small businesses in principle, it simply isn’t an inbound marketing best practice.

With CASL’s nuanced rules on consent and the renewal of consent, it’s imperative that if you still buy or rent email lists, you stop. Before you droop your shoulders and bow your head, however, know that this is in fact an opportunity to learn the actual best practices in email list building,  which are more sustainable and profitable in the long run anyway. If you haven’t already invested in a third party email management company such as HubSpotMailChimp or Constant Contact now is the time. 

Testing 1, 2, 3: the forgotten key to your Internet marketing success

Testing is the hidden key to your Internet marketing success

I’ve worked on a lot of online marketing initiatives over the past decade or so, working with everyone from 1-person law firms, to big marketing agencies, to some of Canada’s largest corporations. And many have been very successful. But even the most successful campaigns could have been better.

Here’s where I see marketers and agencies missing a huge opportunity for better results from their Internet marketing.

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Bacardi Canada, BetterThanBeer.com

Description

Web site development

Project Summary

The BetterThanBeer.com blog allows Bacardi Canada to reach out to the target market for their Mixx cooler in a way that’s fun and engaging in both official languages.

Key Features

Photo gallery, send-to-a-friend, legal drinking age check help ensure responsible marketing, email marketing integration, Web-based Content Management System (CMS) lets non-technical staff quickly update the site using any Web browser, multi-language publishing.
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