The three C’s of controlling scope creep

Projects rarely go perfectly according to plan. Results of a 2010 industry-wide survey show that almost 70% of projects failed due to scope creep; and 47% failed due to misunderstanding what the customer wants.

Scope creep is what happens when a project is allowed to grow bigger than the original anticipated size, without corresponding increase in resources, schedule and budget, due to a lack of project control. Here are three ways you can avoid falling in to this lethal trap. [Read more…]

Five reasons why you should “like” your competitors on social media

Are you following your competitors on Facebook or Twitter?

Researching marketing performance and strategies includes keeping an eye on competition, and social media has made that a bit easier for you by simply liking or following your competitor’s pages or accounts. Their efforts into social media are also part of their overall inbound marketing efforts, pulling in traffic and potential leads from a highly engaged audience already leaning towards a purchase.

Here are five reasons why it’s important to “like” your competitors: [Read more…]

3 inbound marketing techniques you might not have tried yet

Getting tired of the same old content marketing techniques?

Here are three methods gaining ground in today’s online marketplace — ideas that you may not have considered before. Each leverages online trends and takes advantage of engaged audiences who enjoy interactivity or sharing. We’ve laid out the pros and cons, plus possible use scenarios.

[Read more…]

The (almost) perfect home page: What’s on it?

We’ve all been there. We click through to a company’s website looking for specific information, and ugh, our eyes are assaulted with a cluttered mess of text and images. Sometimes it’s even flashing at us. Or there’s music.

Fortunately, most of these questionable design choices of the 90s and 00s have disappeared from the web. However, some bad habits persist, and they stand in the way of creating an appealing, user-friendly website that is a pleasure to visit.

A key part of your inbound marketing strategy is your website. So how do you give your customer a truly awesome start – an (almost) perfect home page? Read on.

[Read more…]

Smart sharing: Secrets of a winning social media strategy

Do you have a social media strategy in place that bolsters your inbound marketing plan?

You might have some social pages and accounts meant for brand communities, but what is your social strategy doing to actually generate some leads and lure target audiences into your sales funnel? You need a winning social media strategy to take full advantage of your network for your inbound marketing. Here are a few helpful reminders of what that strategy should look like.

Next with Twitter buttons [Read more…]

Five website mistakes that drive your customers away

Websites are an integral part of business today. However, a poorly planned website can actually do more harm than good for your brand. A website that is an exercise in frustration to go through is likely to discourage visits, disillusion customers with your brand, and of course, hurt your bottom line.

But these pitfalls can easily be avoided.

Here are five of the most common website mistakes that create poor user experience and drive your customers away. [Read more…]

How to create compelling content that converts

Like any other type of communication, content marketing is based on what you say and how you say it. People want concrete information they can apply to their own lives, delivered in a straightforward, entertaining way.

If you get your content strategy right, you’ll enjoy great conversion rates and long-term customer relationships. If not, your efforts will fall flat — or worse, turn people off to your brand. You don’t want your content marketing campaign to flatline so before getting started, take the time to create great content that does exactly what you want it to. These tips will help.

[Read more…]

Using Facebook hashtags to bring new eyes to your business

Hashtags: they’ve been a staple of the Twitter user experience for years. Now Facebook has jumped on the bandwagon, joining other social media platforms like Instagram and Pinterest, allowing users to attach hashtags to updates.

Hashtags 101

So what are hastags, exactly?

They are words used as a form of metadata, prefixed with a hash sign (#).Generally embedded into Twitter and other social media posts, they are used to group messages on a common theme. Content associated with hashtags appears in searches on the keyword.

You may already use hashtags as a way to join in on event- or news-driven conversations, but have you thought about how hashtags can bring your brand into more of these conversations? Read on. [Read more…]

3 Ways to Make People Fall in Love with Your Blog

Photo by Steve Hankins (Flickr)

The purpose of this blog post isn’t to persuade you to start a “blog.”

If you’ve read this far, I’m going to assume that you already have a blog for your business and inherently understand the benefits of content marketing.

That being said, my goal is to simply provide the “blogging CEO and Business Owner” with a few tips that will help them get more visits to their blog (and website) and - ultimately - make people fall in love with it (translation: get more leads).

[Read more…]

4 Ways to Engage Your Audience Online (and How to Make it Matter)

Social Media Engagement

Today’s post is by guest blogger Craig Robinson, an online writer for Qwaya , a facebook ad campaign tool. He loves to write about different topics about social media tips and strategies. Besides writing, he also enjoys engaging with different communities and social forums.

It’s a brave new world out there, and when it boils right down to it, only tech-savvy, socially-aware brands are going to achieve success in a digital marketplace. Sure, if you’re already an established business offline, then perhaps you don’t need to go online to boost your brand’s reputation, reach, and your bottom line. For everyone else, however, especially newcomers to business, marketing with a site like Facebook is a crucial element of success and survival.

[Read more…]