3 inbound marketing techniques you might not have tried yet

Getting tired of the same old content marketing techniques?

Here are three methods gaining ground in today’s online marketplace — ideas that you may not have considered before. Each leverages online trends and takes advantage of engaged audiences who enjoy interactivity or sharing. We’ve laid out the pros and cons, plus possible use scenarios.

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The (almost) perfect home page: What’s on it?

We’ve all been there. We click through to a company’s website looking for specific information, and ugh, our eyes are assaulted with a cluttered mess of text and images. Sometimes it’s even flashing at us. Or there’s music.

Fortunately, most of these questionable design choices of the 90s and 00s have disappeared from the web. However, some bad habits persist, and they stand in the way of creating an appealing, user-friendly website that is a pleasure to visit.

A key part of your inbound marketing strategy is your website. So how do you give your customer a truly awesome start – an (almost) perfect home page? Read on.

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Smart sharing: Secrets of a winning social media strategy

Do you have a social media strategy in place that bolsters your inbound marketing plan?

You might have some social pages and accounts meant for brand communities, but what is your social strategy doing to actually generate some leads and lure target audiences into your sales funnel? You need a winning social media strategy to take full advantage of your network for your inbound marketing. Here are a few helpful reminders of what that strategy should look like.

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How to create compelling content that converts

Like any other type of communication, content marketing is based on what you say and how you say it. People want concrete information they can apply to their own lives, delivered in a straightforward, entertaining way.

If you get your content strategy right, you’ll enjoy great conversion rates and long-term customer relationships. If not, your efforts will fall flat — or worse, turn people off to your brand. You don’t want your content marketing campaign to flatline so before getting started, take the time to create great content that does exactly what you want it to. These tips will help.

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