Posts tagged: marketing strategy

3 inbound marketing techniques you might not have tried yet

Getting tired of the same old content marketing techniques?

Here are three methods gaining ground in today’s online marketplace — ideas that you may not have considered before. Each leverages online trends and takes advantage of engaged audiences who enjoy interactivity or sharing. We’ve laid out the pros and cons, plus possible use scenarios.

[Read more…]

The (almost) perfect home page: What’s on it?

We’ve all been there. We click through to a company’s website looking for specific information, and ugh, our eyes are assaulted with a cluttered mess of text and images. Sometimes it’s even flashing at us. Or there’s music.

Fortunately, most of these questionable design choices of the 90s and 00s have disappeared from the web. However, some bad habits persist, and they stand in the way of creating an appealing, user-friendly website that is a pleasure to visit.

A key part of your inbound marketing strategy is your website. So how do you give your customer a truly awesome start – an (almost) perfect home page? Read on.

[Read more…]

Smart sharing: Secrets of a winning social media strategy

Do you have a social media strategy in place that bolsters your inbound marketing plan?

You might have some social pages and accounts meant for brand communities, but what is your social strategy doing to actually generate some leads and lure target audiences into your sales funnel? You need a winning social media strategy to take full advantage of your network for your inbound marketing. Here are a few helpful reminders of what that strategy should look like.

Next with Twitter buttons [Read more…]

How to create compelling content that converts

Like any other type of communication, content marketing is based on what you say and how you say it. People want concrete information they can apply to their own lives, delivered in a straightforward, entertaining way.

If you get your content strategy right, you’ll enjoy great conversion rates and long-term customer relationships. If not, your efforts will fall flat — or worse, turn people off to your brand. You don’t want your content marketing campaign to flatline so before getting started, take the time to create great content that does exactly what you want it to. These tips will help.

[Read more…]

Content marketing goes mainstream

Content marketing made the mainstream this past weekend, when CBC Radio 1’s The Sunday Edition aired the documentary Brand New World. The piece asks some pointed questions about the social impact of recent innovations in brand marketing (a valuable conversation in the big picture). But it’s also useful to us as marketers in terms of helping us to understand how and why content marketing is so effective and how some of the world’s most powerful brands are putting content marketing strategies to work.


Walmart’s Mistake: How to Lose Marketshare Overnight and Drive Customers Away

Recently, I heard a news report, which claimed Walmart had lost market share to its competitors over the past few quarters.  This statement, alone, did not seem “out of the ordinary” or odd considering the economic climate we’ve experienced over the past two years or so.

I did, however, find the reason for this decline somewhat interesting.  As it turns out, Walmart did what a lot of businesses sometimes do when looking to grow.  They focus on a new market instead of re-focusing their efforts on retaining or attracting more of their core customers.

At some point, during the economic slowdown, Walmart changed their strategy in an effort to attract middle–class families.  This seemed to work - for awhile.  However, for some reason, their core customer (lower income families) started to shop elsewhere.

Then, as the economy began to pick up steam, middle-class families who shopped at Walmart during the slowdown went back to their old shopping habits and dropped the big-box store from their weekly shopping trips.

This is a situation many businesses face on a regular basis, including Fruition Interactive.   When you try to appeal to everybody you end up reaching no one.  Forgetting who your best or core clients and customers are can be disastrous, as we’ve seen here with the Walmart example.


photo credit : ogimogi