Five reasons why you should “like” your competitors on social media

Are you following your competitors on Facebook or Twitter?

Researching marketing performance and strategies includes keeping an eye on competition, and social media has made that a bit easier for you by simply liking or following your competitor’s pages or accounts. Their efforts into social media are also part of their overall inbound marketing efforts, pulling in traffic and potential leads from a highly engaged audience already leaning towards a purchase.

Here are five reasons why it’s important to “like” your competitors: [Read more…]

Five website mistakes that drive your customers away

Websites are an integral part of business today. However, a poorly planned website can actually do more harm than good for your brand. A website that is an exercise in frustration to go through is likely to discourage visits, disillusion customers with your brand, and of course, hurt your bottom line.

But these pitfalls can easily be avoided.

Here are five of the most common website mistakes that create poor user experience and drive your customers away. [Read more…]

Using Facebook hashtags to bring new eyes to your business

Hashtags: they’ve been a staple of the Twitter user experience for years. Now Facebook has jumped on the bandwagon, joining other social media platforms like Instagram and Pinterest, allowing users to attach hashtags to updates.

Hashtags 101

So what are hastags, exactly?

They are words used as a form of metadata, prefixed with a hash sign (#).Generally embedded into Twitter and other social media posts, they are used to group messages on a common theme. Content associated with hashtags appears in searches on the keyword.

You may already use hashtags as a way to join in on event- or news-driven conversations, but have you thought about how hashtags can bring your brand into more of these conversations? Read on. [Read more…]

3 Ways to Make People Fall in Love with Your Blog

Photo by Steve Hankins (Flickr)

The purpose of this blog post isn’t to persuade you to start a “blog.”

If you’ve read this far, I’m going to assume that you already have a blog for your business and inherently understand the benefits of content marketing.

That being said, my goal is to simply provide the “blogging CEO and Business Owner” with a few tips that will help them get more visits to their blog (and website) and - ultimately - make people fall in love with it (translation: get more leads).

[Read more…]

4 Ways to Engage Your Audience Online (and How to Make it Matter)

Social Media Engagement

Today’s post is by guest blogger Craig Robinson, an online writer for Qwaya , a facebook ad campaign tool. He loves to write about different topics about social media tips and strategies. Besides writing, he also enjoys engaging with different communities and social forums.

It’s a brave new world out there, and when it boils right down to it, only tech-savvy, socially-aware brands are going to achieve success in a digital marketplace. Sure, if you’re already an established business offline, then perhaps you don’t need to go online to boost your brand’s reputation, reach, and your bottom line. For everyone else, however, especially newcomers to business, marketing with a site like Facebook is a crucial element of success and survival.

[Read more…]