An important aspect of creating great inbound marketing campaigns in Toronto, is understanding the needs of your ideal customer. Knowing the questions that they have and the information they require to make a decision is critical to creating a campaign that will have high conversions. So, what are the critical issues to consider.
This is Part Four of a new educational series called: The Ultimate Guide to Choosing an Internet Marketing Company. [Interested in reading Part One, Two, or Three?]
In Part One, we discussed the importance of goal setting.
Part Three went on to illustrate why effective Internet marketing companies should be their own best case study.
Next, we’ll discuss a topic that’s important to you…
This is Part Three of a new educational series called: The Ultimate Guide to Choosing an Internet Marketing Company. [Interested in reading Part One and Two?]
In Part One, we discussed the importance of goal-setting. After you’ve done some initial planning, it’s time to start looking for an Internet marketing company. Then, in Part Two, we talked about why it’s important to find an Internet Marketing Company that Delivers the Four Core Services.
Next, we’ll go over something that we, at Fruition, take very seriously.
This is Part Two of a new educational series called: The Ultimate Guide to Choosing an Internet Marketing Company. Part One can be found here.
In part one, we discussed the importance of goal-setting. After you’ve done some initial planning, it’s time to start looking for an Internet marketing company.
Find an Internet Marketing Company that Delivers the Four Core Services
Your search can be based on location (i.e., Toronto), types of services or perhaps even industry expertise. There’s lot of criteria, which can narrow the field, but perhaps the most important revolves around whether or not the Internet marketing company offers the Four Core Services.
This is Part One of a new educational series called: The Ultimate Guide to Choosing an Internet Marketing Company.
It’s no secret.
The Internet has fundamentally transformed the way people find things, shop and even connect with other. Over the years, audiences have become increasingly tougher to reach as they lose patience with old-fashion, traditional interruption-based marketing.
As a result, businesses have shifted, more and more, from outbound to inbound digital marketing - and with good reason. Companies who part with traditional marketing methods to follow their audiences online are getting more leads and customers, for a better overall return on their marketing dollars.
Let’s be honest.
In most companies, the Sales and Marketing teams don’t really work well together.
Sales reps don’t loop back with Marketing to give feedback on new insights they’ve discovered concerning what the client or customer’s needs are, which would help improve Internet marketing efforts.
On the other hand, Sales will say Marketing doesn’t do a great job helping sales generate and nurture leads.
On this blog, we talk a lot about generating new traffic to your business’ Web site and converting that traffic into qualified leads that help your business grow.
But we haven’t talked much – yet – about what to do once you’ve got those leads. How do you use Internet marketing to help progressively introduce those leads to the value that your product or service provides and to support them towards deciding to buy from you?
That’s what we’re going to talk about today.
If you don’t make mistakes, you’re not working on hard enough problems. And that’s a big mistake. - Frank Wilczek, 2004 Nobel Prize Winner in physics.
Don’t get me wrong.
Mistakes are not a bad thing. In fact, when it comes to inbound or online marketing, making minor mistakes in the pursuit of business growth is all part of the game. It just means you’re not afraid to try new things and improve.
On the other hand, making the same mistakes - over and over - is not a good thing either.
In my 13 years of marketing experience, specifically with inbound and online marketing, here are the top 3 fatal mistakes I have seen businesses make again and again. Sure, there are probably more than the three I’ve listed below, but these are what I call the “fatal 3.”
Search and Pay-Per-Click (PPC) marketing services
The client had a viable Web site that converted visits to leads well. The problem? Not enough traffic. They had engaged other firms to manage a Google AdWords and to do organic Search Engine Optimization (SEO), but the results weren’t there.
Fruition completely overhauled the firm’s Google campaign, re-optimized the site and put in place advanced analytics capabilities so the client could precisely measure the results of Fruition’s work. The results? Conversions and revenue from the AdWords campaign increased by roughly 600% and conversions and revenue from unpaid search nearly doubled.
This midtown law firm approached Fruition to create a site that was clean-looking and that didn’t look and sound like every other law firm on the planet.
Lots of white space as well as visuals and copy designed to connect with the hearts and minds of prospective clients help Laredo Law stand out from the crowd.