Family Law firm (company confidential)


Search and Pay-Per-Click (PPC) marketing services

Project Summary

The client had a viable Web site that converted visits to leads well. The problem? Not enough traffic. They had engaged other firms to manage a Google AdWords and to do organic Search Engine Optimization (SEO), but the results weren’t there.

Fruition completely overhauled the firm’s Google campaign, re-optimized the site and put in place advanced analytics capabilities so the client could precisely measure the results of Fruition’s work. The results? Conversions and revenue from the AdWords campaign increased by roughly 600% and conversions and revenue from unpaid search nearly doubled.

Key Features

  • Advanced analytics allow complete tracking of business results
  • 600% increase in revenue from Pay Per Click (PPC) advertising
  • 200% increase in revenue from unpaid search
  • Monthly ROI of over $30 for every $1 spent on PPC
  • Year-1 ROI of $50 for each $1 spent on organic SEO

Services Provided

  • Organic SEO
  • Google Adwords campaign management
  • Advanced analytics configuration