If you don’t make mistakes, you’re not working on hard enough problems. And that’s a big mistake. - Frank Wilczek, 2004 Nobel Prize Winner in physics.
Don’t get me wrong.
Mistakes are not a bad thing. In fact, when it comes to inbound or online marketing, making minor mistakes in the pursuit of business growth is all part of the game. It just means you’re not afraid to try new things and improve.
On the other hand, making the same mistakes - over and over - is not a good thing either.
In my 13 years of marketing experience, specifically with inbound and online marketing, here are the top 3 fatal mistakes I have seen businesses make again and again. Sure, there are probably more than the three I’ve listed below, but these are what I call the “fatal 3.”