As one of the biggest (if not THE biggest) content repositories of your website, your business blog should be rife with posts that help you lead your readers to wherever you want them to be. Let’s say you’re calling readers to action to check out the many events in SEO and content marketing Toronto has to offer.
Using calls to action, one of the most effective tools in your marketing repertoire, you can do just that. But there’s a catch.
Awkward CTAs don’t work – they can even backfire.
You need to naturally and seamlessly weave the CTA into your blog post. Many business owners and webmasters, however, aren’t exactly artfully skilled writers or marketers. Luckily, there are ways to circumvent the dreaded awkward CTA and make everything sound (or in this case, read) natural.
First, let’s break your blog posts into two types.