5 Reasons For Inbound Marketing To Your Current Customers

Inbound marketing isn’t just a great tool for closing new leads into actual conversions, it’s also perfect for maintaining a relationship with your current customer base with the aim of eventually getting them back into your sales cycle.

If you’ve never considered that before, you might want to ensure it now. After all, inbound marketing to your current customers will help in the following ways: Repeat Business, Continuous Lead Nurturing, Brand Positioning, Monitoring Sentiment and Edge over the Competition.


Repeat Business

It’s called a sales cycle. To maximize the return on the investment of setting up the infrastructure that makes it possible, it should be a recursive cycle of repeat business. It’s the most fundamental reason why you should perform inbound marketing on current customers, and it’s also the most practical.

Just because your customers have finished one cycle doesn’t mean you can’t invest resources on increasing their customer lifetime value. In fact, you’ll find that it’s easier and more affordable to increase CLV through inbound marketing to encourage repeat business than it is to close a new lead.
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If you want to cover your bases and make sure that you are seriously promoting your online content, then pull all out of your SEO (search engine optimization) stops.  From meta tags to alt tags; from H1 tags to H3 tags or just tags in general there are about a dozen key items to focus on to drive your copy from page 3 to page 1.

One key but often overlooked SEO tactics is to optimize your content URLs for your readership and the search engines.  There are some content creators (including some in Toronto) that miss this important SEO opportunity so, here are a few tips and why they are important.


  • Include a keyword related to your content.
  • Separate-words-with-hyphens.
  • Keep URLs short and relevant by removing unnecessary words
  • Structure to get the click

Image Courtesy of: Hongkiat.com

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Toronto: A Hotbed for Internet Marketing

We’ve known for along time that Toronto is truly a hotbed for internet marketing activity. What’s our social proof? The numerous internet marketing related conferences that are showcased in the city annually. From hardware to software; digital graphics to analytics; social to online marketing - there’s a conference for cover every aspect of digital marketing.  In May alone, there are three important conferences. We’ve checked out the websites and decided to share some of  the highlights. Is one in particular our favourite? We recommend them all - because there’s something for everyone.

Image Courtesy: mesh13

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Be Prepared For Any Google Update: SMART SEO Actions

You might think that it’s impossible to successfully prepare for the next Google algorithm update that could impact SEO (search engine optimization) the way Panda and Penguin did. But, in reality, there are some actions you can take to ensure you minimize potential damage for any update.

Let’s start with what everyone should know:

Be Prepared for the next Google Update: Good SEO Tactics Fruition Interactive

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Case Studies: Great Inbound Marketing Tools

One of the most promising facets of inbound marketing for Toronto companies is that it can take on a variety of forms from content, newsletters, social sharing to advertising. Case studies can also be a powerful lead generation tool just like Infographics and other types of content.

However, a case study that isn’t well planned, designed and executed isn’t going to generate the type of return that you expected.

Fortunately, maximizing the potential of your case studies just takes 5 simple steps:

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Smart Social Sharing: Tips for Improved Reach and Engagement

All major social media platforms have both business and a personal component. This means that posted content should reflect user expectation. Let’s discuss platform differences and the best ways to post content for optimal results with your inbound marketing.

Toronto social media content should be customized for the network. When posting on Facebook for example, eye catching images are proven to get the best response. Posting content that is just text is less likely to be appreciated.

It’s a good idea to post on a regular basis but important not to annoy your audience by posting too often. We suggest you schedule posting your content 3 or 4 times a day or week depending on your audience.

LinkedIn on the other hand requires a different mindset. LinkedIn is a business networking community. The emphasis is on connecting with people that have influence and presenting content that leaves a favorable business impression.

You can probably post the same content on Facebook, Twitter and Google+ with only minor modifications. This content may not be appealing to your LinkedIn audience unless it is somehow related to a business idea or concept.

Google+ appears to have a growing business component. An important note: +1′s are a proven factor in ranking website content. Posting your blog articles on Google+ is just another opportunity to get additional +1′s for your website content.
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3 Tips to Creating Great Inbound Marketing Campaigns

An important aspect of creating great inbound marketing campaigns in Toronto, is understanding the needs of your ideal customer. Knowing the questions that they have and the information they require to make a decision is critical to creating a campaign that will have high conversions. So, what are the critical issues to consider.

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Five website mistakes that drive your customers away - Part II

As an internet marketing agency in Toronto, we see simple mistakes that can drive away customers from client websites. It’s not that we are looking for them, they just seem to jump out at us.

In October 2012, we posted Five website mistakes that drive your customers away. Six months later, we decided to post PartII to illustrate another 5 common web mistakes that will potentially drive away your customers.  So, here is our second 5-point checklist  to help you give your visitors what they really want when they come to your  website.

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Infographics: A Great Tool for Generating Leads…If You Know What You’re Doing

The infographic is a misunderstood creature. On the one hand, its viral potential is huge – it’s a data-packed, visually appealing representation of information. On the other hand, few know how to leverage its viral potential and ROI.

Ask content marketing firms in Toronto or anywhere else, and they’ll say infographics are ideal tools in their repertoire, but only the best agencies know exactly how to make the most of them.

Infographics As a Lead Generation Tool

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Nurture Your Current Customer Base With Dedicated Email Sends

Lead nurturing via email is an essential part of inbound marketing. Connecting with your current customer base is one of the most rewarding investments. The question is are you maximizing that opportunity?

Here’s a 5-point check list for dedicated email sends:

Nurturing Your Current Customer Base with Dedicated Email Sends
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