Get Social: More PPC Internet Marketing Campaigns

It’s time to delve into social media ads. You know the type: each leading social platform has its own native PPC advertising program (or programs). So is it the same sort of internet marketing as AdWords?

Yes and no. Let’s break down the basics of the native PPC internet marketing programs of Facebook, Twitter, and LinkedIn to gain a fundamental understanding of the landscape. We’ll go through a sort of introductory glance at each platform, its advantages, and its PPC program, then we’ll cap off with a key takeaway that spans all these PPC possibilities.

Facebook: Everyone’s Social Network

It’s not hard to make a case for Facebook: everyone’s in it. And rule #1 of internet marketing is go where the audience already is.
Facebook offers a variety of ad options that “boost” your presence in the platform; you’ve probably noticed them if you have a personal account, the most prominent (but not complete) of which are:
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ThinDesk boosts lead generation 400% with inbound marketing and AdWords

Toronto-based cloud computing company ThinDesk had a superior product but they weren’t reaching enough people with their message and their Web site wasn’t turning visitors into customers. Fruition Interactive revamped their online content marketing strategy and Web site design to turn their site into a lead generation machine  and then drove traffic to it with SEO services and Google AdWords PPC advertising.

Thindesk inbound marketing and AdWords lead generation results

Millions of businesses use Google AdWords, why shouldn’t yours?

How does Google AdWords help build your business?

1. Connects you with your customers - Your ad will appear as a sponsored link on Google search pages and other related websites including YouTube and Gmail. Most important, you’ll connect with your customer at the exact moment they are looking for your service.

Google Adwords Academy

. Photo courtesy of manuel | MC(CC ShareALike)

 2. Takes the guessing out of advertising - With Google AdWords, you’re in control from start to finish. And you can monitor your campaigns 24/7, to determine how well they are generating new leads.

3. Lets you advertise globally or right in your neighbourhood! - Google AdWords allows you to localize your advertising so you know that you’re reaching the people right in your neighbourhood.

4. Creates targeted mobile campaigns - Google AdWords will adapt your ads across all different types of online devices, or you can focus on just one type of advertising, such as mobile. 

…..And you pay ONLY when someone clicks on your ad. 

To qualify for a $300 Google AdWords coupon you must:

  • Be a new AdWords customer and have an account which is less than 14 days old
  • Have never previously used a coupon
  • Have a billing address in US or Canada

 As soon as you receive your $300 Google AdWords coupon, you can start collecting new leads!  Click here to complete our contact form and we’ll begin the process today 

5 ways to make your online marketing really work

Internet marketing word cloud box package

Last time, I wrote about how, as owner of an online marketing company, I get to see first hand how many agencies – and many a digital agency to boot – fail with their campaigns because they fail to understand how the Internet has changed the buying process. (You can read the article here).

Now I want to talk about a new model of marketing that wins by connecting with customers’ new ways of choosing and buying.

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Fruition Interactive is now a Google Certified Partner

Google AdWords Certified PartnerI just received word that Fruition Interactive has been accepted as a Google AdWords Certified Partner. The certification recognizes Fruition’s  demonstrated excellence in configuring, optimizing and reporting on the success of our clients’ AdWords CPC campaigns.

The certification is your assurance that our AdWords work for you will meet the highest standards.

(Not that we needed Google to tell us that. But, still, it’s nice to hear.)

Client stories :: Ellen Nightingale Family Law

I recently sat down with Fruition client and family law lawyer Ellen Nightingale to talk about her practice and her online marketing. Here she talks about how Fruition Interactive’s Search Engine Marketing services kick-started her practice’s growth.

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5 Common Misconceptions and Assumptions New Clients Have About Google Adwords

This blog post is long overdue.

Let me explain.

Recently, we’ve had a few situations with new clients who are working with us to get better results from Google AdWords.  Specifically, after a month or so, they’ve voiced similar concerns about how their campaigns were performing.

This is a common occurrence with new clients unfamiliar with Google AdWords a.k.a Pay-Per-Click (PPC) search engine marketing.  In fact, many of our Toronto-based clients who are familiar with AdWords often have the same concerns (or misconceptions) when they first start working with us to optimize existing online marketing campaigns. [Read more…]

How Google+ changes (almost) everything for businesses (part 2)

Last week I wrote about how Google+, Google’s new social networking platform, has the strong potential to be a game-changer when it comes to how businesses do search engine optimization for their sites.

This week, I want to talk about how Google+ could change the landscape of the online advertising world.

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Pay Per Click Made Simple

As a continuation in our “how we work” series, I wanted to take an opportunity to review our process for setting up a Pay-Per-Click (PPC) advertising campaign for the benefit of our strategic partners.

Keep in mind, when I mention “PPC” I’m referring to online ads you pay for (when someone clicks on them) that run on platforms such as Google Adwords, Facebook Ads, or even Linkedin Ads.  However, before we talk about the “how” lets first understand the “why.”

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Paid Advertising: How It Helps Generate Earned Media

A few months ago, I wrote about the basics of PPC advertising (Pay-Per-Click).  Since then, I’ve been thinking a lot about how “paid” media can help generate “earned” media (advertising that is shared among friends and beyond).

To clarify, when I refer to PPC advertising, I’m simply referring to any platform that allows you to advertise on a pay-per-click or cost-per-click basis (example: Google Adwords, Facebook Ads, and LinkedIn Ads).

Why Do It?

Ultimately, our clients want to generate leads, inquires, and sales from the PPC campaigns we run on their behalf.  However, there are also other valid reasons to do PPC advertising, which may not achieve an immediate ‘hot lead’ or ‘sale’, but may do so down the road.

For example, if it makes sense for your business to have a Facebook Page you might want to consider using Facebook Ads to generate initial awareness and demand by driving people to your Facebook Page.

Running a Facebook Ad campaign, might help you get the first 1,000 people to “like” your Page.  From that point, you still have to keep them engaged, but in time, you may earn their trust and convert them into advocates, clients, or buyers.

In addition, a relatively small investment in Facebook Ads could generate a huge ROI considering the very same people who first “liked” your Page from clicking your ad also create an organic viral effect.

Sometimes a picture is worth a thousand words:

photo credit: Facebook

Overtime, once you’ve “earned” their trust, the same people who originally came to you via your paid Facebook Ad campaign (and who referred others) might eventually turn into a lead, inquiry, or sale.

About the Author

Mitch Fanning is VP of Fruition Interactive. He’s spent 11 plus years working with businesses of all sizes, from global brands to some of Canada’s fastest growing web start-ups ranked in the PROFIT 100.