An important aspect of creating great inbound marketing campaigns in Toronto, is understanding the needs of your ideal customer. Knowing the questions that they have and the information they require to make a decision is critical to creating a campaign that will have high conversions. So, what are the critical issues to consider.
As an internet marketing agency in Toronto, we see simple mistakes that can drive away customers from client websites. It’s not that we are looking for them, they just seem to jump out at us.
In October 2012, we posted Five website mistakes that drive your customers away. Six months later, we decided to post PartII to illustrate another 5 common web mistakes that will potentially drive away your customers. So, here is our second 5-point checklist to help you give your visitors what they really want when they come to your website.
The infographic is a misunderstood creature. On the one hand, its viral potential is huge – it’s a data-packed, visually appealing representation of information. On the other hand, few know how to leverage its viral potential and ROI.
Ask content marketing firms in Toronto or anywhere else, and they’ll say infographics are ideal tools in their repertoire, but only the best agencies know exactly how to make the most of them.
Lead nurturing via email is an essential part of inbound marketing. Connecting with your current customer base is one of the most rewarding investments. The question is are you maximizing that opportunity?
Here’s a 5-point check list for dedicated email sends:
When you want your target audience to click a button, subscribe via email, or purchase an item, what do you do? You call them to action. In inbound marketing, what you use is a call to action (CTA) element. ‘Click Here’ is probably the most generic CTA.
CTAs are designed to drive traffic from one part of the web to another – usually a landing page. These elements are typically graphical: buttons, images, and other interactive links. The text within these graphical elements however are also part of the CTA. While CTAs lead to both mirco- and macro-conversions, the most effective CTAs are used for macro-conversions that impact the bottom-line, such as lead data capture or actual closed sales.
Optimizing your content for search engines is a vital piece of the SEO puzzle. Content, whether from your blog or web pages consists of text and images that are crawled by the search engines, catalogued and later evaluated. Through a series of algorithms, they use that evaluation information to rank web pages from most to least relevant. Your company’s goal of course, is to get your content ranked number one! Here are some content marketing tips on how to accomplish that:
Businesses understand that content marketing is a potentially powerful strategic digital advertising investment because of how it builds audience connections – what they don’t understand is exactly how it impacts their bottom-line. It would be disastrous to invest in an all-out content creation and development strategy without guaranteed returns. How content influences sales would differ from business to business, but to give you an idea of what to expect, here are three ways online content can do more to increase your sales:
What is one of the most effective ways to keep visitors returning to your website? Fresh content. Yet, why is web so full of stale and outdated content? The main reason is the –mistaken- idea that producing awesome content requires some magical and unobtainable formula. Not so. You can create website marketing pieces that resonate with readers, and accomplishes your purpose, by understanding how the content marketing process works. Consider these steps to crafting first-rate content.
Know your reader
One imperative for content creation is making a composite customer, or “persona”. That persona will serve to remind you who you’re targeting, in a tangible way. You’ll learn what their interests are, about their buying cycle, and what motivates them. There are online templates available to assist in shaping a persona. By asking questions about who the targeted reader is, how they live, and what they desire in life, a persona is fashioned. Understanding their narrative helps you produce content that is appealing and meaningful to them. Remember that your persona represents your target customer.
Ever wonder how effective digital agencies deliver quality leads? Smart inbound marketing companies get you the leads you’re looking for. But how do they do it?
Smart Inbound Marketing…
Lures Visitors into Your Sales Funnel
Smart inbound marketing companies know the value of premium content — they turn visitors into leads. They let visitors put their hand up to show they’re interested by: