Blog | Fruition Interactive :: toronto interactive strategy, web design and development, online marketing

Content 2020: Dynamic Storytelling, Provoking Conversations and the Future of Marketing [VIDEO]

January 25, 2012 by Mitch Fanning Leave a Comment

I’m not crazy.

In fact, my instincts have been right all along.

Let me explain. A few months back, Coca Cola announced they were no longer going to rely on the “30-second TV spot” or even traditional ad agencies to build their business moving forward. According to Jonathan Mildenhall, VP Global Advertising Strategy and Creative Excellence, Coke is going to put their efforts (and money) into the web, storytelling and creating excellent content.

The short version?

Content marketing has truly arrived on the big stage. [Read more...]

Protected: Dr Jardine Blog Tutorial

January 9, 2012 by Kent Wakely Leave a Comment

Filed Under: Tutorials

Reaching us by phone difficult today (Resolved)

January 3, 2012 by Kent Wakely Leave a Comment

We’re currently experiencing some technical difficulties with our phone system that may make it hard to reach us.

We’re hoping to have the problem cleared up soon. Updates will be posted here.

Update (3:15 p.m.): Everything appears to be up, running and stable again.

Filed Under: Company News

Pay-For-Performance SEO

November 25, 2011 by Mitch Fanning Leave a Comment

All digital channels can play a potential role in your marketing mix.

However, looking at channel(s) your audience frequently use will certainly improve your overall results. This might seem like “good old-fashion” common sense, but as we all know, sometimes, common sense is often forgotten.

People still use search engines to find things

In many cases, search engines still have influence in how people make their buying decisions. Companies, therefore, should also focus on content creation that can help boost their organic search relevancy and results, not just engagement and referral traffic from social media.

What is SEO (video)

November 22, 2011 by Kent Wakely 2 Comments

We didn’t create this, but I wish we had. It’s a fun, easy-to-understand overview of what Organic Search Engine Optimization is and why it matters to your business.

Filed Under: SEO / SEM Tagged With: online marketing, search engine optimization, search engines, search marketing, SEO

Why Traffic Is Not That Important

November 18, 2011 by Mitch Fanning Leave a Comment

What some companies do on a monthly basis with their online advertising budget.

Despite the fact this headline will likely infuriate some industry folk, it must be said.

When people think about online marketing, some still see traffic as the all important success metric. In fact, some still call it “hits.” (As in they want to get more hits to their site, which is not the same as unique visits or traffic). The logic seemed simple – as long as we get plenty of traffic, we’ll get business.

Yes, traffic is great, but more importantly, your website must have an effective mechanism (or strategy) for capturing and tracking leads and/or sales. Otherwise, traffic is useless.

For example…

Featured Client: ThinDesk

November 17, 2011 by Kent Wakely

Project summary: The client had a superior product but wasn’t getting the leads and visibility they needed to grow. Fruition helped them hone their message, clarify their calls to action, put the message in the right place at the right time and put it all together in a way that worked.

Results:
Increased site visits by 60%; Increased lead generation by 400%

5 Key Things About Google Plus Pages for Your Business

November 11, 2011 by Kent Wakely 1 Comment

This week Google announced that they’re opening up their Google Plus social network to let businesses join the party, through something they’re calling “Pages for Business”.

Businesses need to think carefully about results before they commit to a new social networking platform. If you’re a business owner or marketer, here are the things you should consider before deciding to set up your Page or to give it a pass.

Read the rest on Technorati.com…

Filed Under: All, Interactive Strategy, SEO / SEM, Social Media Tagged With: adwords, Google, Google Adwords, Google Plus, search engine optimization, search engines, sem, SEO, SMO, Social Media, social media optimization, social networking

3 Reasons to Relax About Your New Klout Score

November 2, 2011 by Kent Wakely Leave a Comment

Klout, the online tool that tracks your social media activity and claims to rank your influence there, retooled the way they calculate those rankings last week. The change resulted in a reported thousands of Klout users seeing major drops in their Klout scores. And that has many of the site’s users freaking out.

The concern is misplaced, though. Here’s why.

Read the rest at Technorati.com

Filed Under: All, Interactive Strategy, Metrics and Measurement, Social Media Tagged With: facebook, klout, metrics, Social Media, twitter, twitter for business

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