Expand Your Inbound Marketing Toolbox With Multi-Channel Marketing

What channels of marketing are driving your inbound marketing efforts? Search engines are nearly guaranteed, and you’ll also need a foundation of content. You’re also probably engaged in social media if only to dip your toe in the water, so to speak.

In a sense, you’re already doing multi-channel marketing, albeit piecemeal and on a smaller scale. Multi-channel marketing can encompass a very complex and nuanced combination of marketing channels or paths, if we think about it in terms of the consumer journey. [Read more…]

4 Bad Habits That Are Killing Your Internet Marketing Efforts

Who’s taking care of your Internet marketing? You?

It’s nice to be proactive, but keep an eye out for some bad habits that might develop when managing your Internet marketing activities.

We’ve identified a few bad habits below. If you’re guilty of any of these, it’s worth it to get them corrected. Or find some help.

Avoid the 4 Deadly Internet marketing bad habits

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Elevate your Internet marketing with 3 simple landing page tweaks

In a previous blog post, we discussed conversion optimization tweaks to the offer and copy on your landing page. In this post, we will focus on the landing page itself.

As part of your Internet marketing repertoire, your landing page plays a crucial role.

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Internet Marketing Optimization: Squeeze More Leads from Your Website

In the continuously evolving landscape of internet marketing not just in Toronto but the world over, landing pages have been consistently used to generate leads and increase conversion.

Internet marketing best practices on conversion optimization and landing pages have changed over the years, but today, more than ever, landing pages are valuable tools in anyone’s internet marketing repertoire — if they know what they’re doing. [Read more…]

3 Email List Segments That Help Maximize Your Inbound Marketing

Is your email list building strategy part of your inbound marketing?

It should be.

Email is a separate inbound marketing channel and more effective channel for lead nurturing. Your inbound marketing strategy encompasses lead generation, nurturing, and conversion. So, how good are your email lists?

Don’t just spray and pray — blasting emails and hoping your subscribers love it. Instead, if you segment your list using these three categories, you will almost immediately see an increase in the conversion rate, an inbound marketing goal. [Read more…]

5 More SEO Myths That Needed Dismantling

5-More-SEO-Myths-Debunked-Fruition-InteractiveMyth busters that’s us. At Fruition Interactive, we squash rumors and keep to the facts, particularly when there is constant, and, at times, dramatic, changes to SEO in Toronto.

When discussing best practices, it can be difficult to know what is good advice and what is pure myth.  And the absolute last thing you want to do is follow a course of action that could be detrimental to your SEO strategy in Toronto.

We already tackled 5 myths in 5 SEO Myths De-bunked, here are 5 more. [Read more…]

Sharpen Your Inbound Marketing Skills : Take A Course, Attend A Workshop

InboundMarketingConferences_FruitionInteractiveInbound marketing requires that you wear a myriad of hats and have many different skills. While you can’t be an expert at everything and it’s probably not a good idea anyway, keeping your inbound marketing tool box filled with new skills just makes sense. What better way to keep on your inbound marketing knowledge fresh than by attending a course/workshop or conference.

Here’s our course/workshops/conference that fall under the umbrella of basic inbound marketing knowledge.

Google Analytics & Google Tag Manager Course for Business

WHEN: February 3 & 4th
WHERE: 3300 Bloor St W. Centre Tower, 2nd Floor Room 2220
WHO: ClickInsight

COST: Starting at $824 (Early Bird Savings of $75 before January 28th)
SPACE: Is limited. And it’s BYOL (laptop)
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So Long Page Rank: New KPIs for Toronto SEO artists

Google’s been ramping up the algorithm updates for some time now – has your website been affected by one of their cutely-named updates?

If you’ve ever cried foul over one of Google’s pets, you may want to think about the KPIs dictating the direction of your local SEO in Toronto (or national or even international campaigns). One good example of an overrated KPI is Page Rank.

Page Rank Is one Toronto SEO KPI - Fruition InteractiveToo General a Metric

This is especially true if you’re running local campaigns (SEO Toronto, for instance): page rank is too general a metric for your needs. Let’s do a little backstory here for a second.

Page Rank is Google’s specific parameter that measures link equity – how many backlinks you have coming from where. Google measures the quantity and quality of your backlinks and moshes them together in the form of a scale of 1 to 10 called Page Rank. The fact that this score is only based on 10 units should be enough of a clue: it’s too general to use for KPI.

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Inbound Marketing Personalities: The Influencer

Influencers isn’t even an actual word that’s included in dictionaries yet (unlike rather unsavory ones like “Twerk” — yes, that twerk), but it’s gaining a lot of attention. Specifically, a segment of inbound marketing called influencer marketing.

What in the World is an Influencer Anyway?

They’re hubs. They’re steering wheels. They’re gear shifts. To put it simply: they are the individual locuses of control that you can leverage to achieve maximum inbound marketing impact.

Within any network (like the network of your target market), there are specific hubs that influence all the other individual members of network. Engaging these hubs has more impact on the entire network than when you engage with ten thousand other individual members that aren’t hubs.

Inbound Marketing Personalities - Fruition InteractiveBasic example: your car. Your car is a network of parts, but even if you touch, tap, and tweak a hundred screws, bolts, and nuts in it, it won’t get you where you want to go. You need to engage with the steering wheel, the pedals, and the gear shift. These are your car’s (network) hubs (influencers) that dictate where it goes.

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Get Social: More PPC Internet Marketing Campaigns

It’s time to delve into social media ads. You know the type: each leading social platform has its own native PPC advertising program (or programs). So is it the same sort of internet marketing as AdWords?

Yes and no. Let’s break down the basics of the native PPC internet marketing programs of Facebook, Twitter, and LinkedIn to gain a fundamental understanding of the landscape. We’ll go through a sort of introductory glance at each platform, its advantages, and its PPC program, then we’ll cap off with a key takeaway that spans all these PPC possibilities.

Social-media-PPC-internet-marketing-campaignsFacebook: Everyone’s Social Network

It’s not hard to make a case for Facebook: everyone’s in it. And rule #1 of internet marketing is go where the audience already is.
Facebook offers a variety of ad options that “boost” your presence in the platform; you’ve probably noticed them if you have a personal account, the most prominent (but not complete) of which are:
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