Fruition Interactive :: Blog
mobileactive and M+R have teamed up to deliver the first ever study of non-profit use of mobile messaging for fundraising, advocacy and more.
Some quick conclusions:
- the churn rate for mobile subscriber lists is higher than for email
- response rates for both fundraising and advocacy appeals can be substantially higher for text messaging than for other media like email marketing
- merging subscriber data from opt-in email lists is the most common and effective way for non-profits to grow their mobile lists
Download the full study and view a summary at mobilebenchmarks.org.
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Find out more and apply online
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The Economist has a sweet little primer on social networking for small business this week. The piece has a couple of great case studies and identifies this critical success factor:
A survey of 1,000 heavy users of social networks and other digital media conducted in August 2009 by Razorfish, an advertising agency, found that 44% of those following brands on Twitter said they did so because of the exclusive deals the firms offered to users.
A special report on social networking: A peach of an opportunity | The Economist.
I just got back from IDEO social software and strategy specialist Gentry Underwood’s (if I’m ever reincarnated, I totally call dibs on that name) spiel at the Rotman School. He was talking about IDEO’s experience with creating interactive knowledge sharing systems and the 5 principles they’d extracted from the process. The first lesson? Technology is only the beginning.
Read the rest of this entry »
Although most Canadian non-profits are just starting to get their feet wet with social media, online fund-raising and mobile applications, location-based services are probably not on their radar here to the same extent they are Stateside.
This article from Mashable is a pretty good prompt to think about ways location-aware apps might help with fund-raising and on-the-ground organizing. For fund-raising, I’m especially intrigued by CauseWorld.
How Non-Profits and Activists Can Leverage Location Based Services (from Mashable)
Buried beneath the news of the Nexus One (AKA the Google phone) launch last week is Google’s roll-out of real-time search — Twitter tweets and blog posts are now indexed by the search engine within minutes or seconds (instead of days). This is going to have big implications for search marketers.
(We can only hope that this doesn’t mark the beginning of a new era of Twitter spam, designed merely to drive higher search rankings rather than to add real value to the online conversation.)
Here, Google Fellow Amit Singhal explains how tweets and other real-time Web information is captured by Google search.
Amit Singhal explains real-time search
(via Technology Review)
It’s been a little over a year since Bell Canada re-branded their satellite TV service, changing the name form Bell ExpressVu to simply Bell TV, as part of an over-all corporate re-branding. At the time Bell’s President and CEO, George Cope, said of the new brand, “it’s a straightforward and customer-focused brand that directly supports the Bell team’s goal: To be recognized by customers as Canada’s leading communications company.” It’s also a classic example of a company completely misunderstanding branding to its great expense.
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Fruition Interactive’s offices will be closed starting Wednesday December 23, 2009, reopening Monday January 4, 2010.
Happy New Year!
The new Fruition Interactive Ideas@Work newsletter is out. In this issue:
* Feature: 5 simple steps to creating compelling e-newsletters
* The brag: new clients, new projects
* New service: increase your ROI with Strategic Insite™
* Quick tip: keep it simple for Web success
* New subscriber contest: tell a friend and win
* Winner!: congratulations to our newsletter giveaway winner
Read it now >
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