Posts tagged: Interactive Strategy

Tips and advice about making your Web marketing efforts more effective, with a focus on online and interactive strategy. Including issues around setting objectives, effective approaches measuring success and more. From Toronto digital marketing agency Fruition Interactive.

4 Bad Habits That Are Killing Your Internet Marketing Efforts

Who’s taking care of your Internet marketing? You?

It’s nice to be proactive, but keep an eye out for some bad habits that might develop when managing your Internet marketing activities.

We’ve identified a few bad habits below. If you’re guilty of any of these, it’s worth it to get them corrected. Or find some help.

Avoid the 4 Deadly Internet marketing bad habits

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Do you know what your visitors see when they come to your site?

New predictive models bring advanced online marketing research within reach of small and mid-sized businesses

Eye Tracking Heat Map Example

Do you know what your site visitors see when they come to your site?

Unless you’re a marketer with a Fortune 500 company with an Internet marketing research budget of thousands or tens of thousands of dollars for user experience research, chances are the answer is “no.”

Without a huge budget for research, small and mid-sized businesses used to have to rely largely on educated guesswork and, potentially, months’ worth of A/B testing in the real world to optimize their Web site’s ability to generate leads.

But now Fruition can help you start to optimize your site pages, with evidence-based research, before your site has even launched. And at a price – this is the game-changing part – that small and mid-sized businesses can afford.

Here’s the deal.

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Internet Marketing Tip: Original, Quality Content is Key

Graphs: Benefits of Blogging to Internet Marketing

There are numerous avenues of Internet marketing to venture into, and a plethora of tips and tricks you can apply in each to make the method of marketing more effective. One internet marketing tip, however, encompasses several facets of interactive and digital marketing, and is proven to be effective on several levels: original, quality content is key.

You probably heard it before, said in a different way or written in a different manner. Regardless of how it is said, the truth of it remains, and the advice is worth heeding. In fact, ensuring your website blog provides your visitors with fresh, original content is statistically proven to lead to success:

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Better Landing Pages = More Internet Marketing Success

Sample Internet Marketing Landing Page

Over the course of the evolution of Internet marketing, a handful of marketing tools and methodologies have remained useful and effective. Through changing from predominantly interruption-driven efforts to black hat search optimization to inbound marketing and further on to social media, advertising efforts such as landing pages have been pillars of advertising campaigns and rightfully so: if designed correctly and given great market copy, landing pages are very effective in lead generation and lead info capture. often they are also used for direct conversion to sales as well, which means they can be used on both ends of the sales funnel.

Being so central to Internet marketing endeavors, it’s only natural that the better your landing pages perform, the more successful your campaigning becomes. So how do your landing pages fare?

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3 Fatal Mistakes Companies Make With Internet Marketing

If you don’t make mistakes, you’re not working on hard enough problems.  And that’s a big mistake. - Frank Wilczek, 2004 Nobel Prize Winner in physics.

Don’t get me wrong.

Mistakes are not a bad thing.  In fact, when it comes to inbound or online marketing, making minor mistakes in the pursuit of business growth is all part of the game.  It just means you’re not afraid to try new things and improve.

On the other hand, making the same mistakes - over and over - is not a good thing either.

In my 13 years of marketing experience, specifically with inbound and online marketing, here are the top 3 fatal mistakes I have seen businesses make again and again.  Sure, there are probably more than the three I’ve listed below, but these are what I call the “fatal 3.”
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Inbound: The Future of Marketing (#mesh12)

Hubspot co-founder Brian Halligan (left) with mesh organizer Stuart MacDonald.

The Fruition team is live blogging from the mesh conference, May 23 and 24 at the Allstream Centre in Toronto. Here’s the latest installment.

The gatekeepers are long dead, and everyone’s a publisher – what’s this mean for you? Brian Halligan – founder and CEO of HubSpot, one of the web’s fastest growing venture backed companies and the author of Inbound Marketing – helps us navigate content creation as a driver of your growth, and the future of corporate media.

What is inbound marketing? The opposite of traditional outbound marketing – advertising, cold calls, etc.

It’s origins? Brian Halligan was working as a traditional marketer and found that his traditional playbook was broken – people were tuning out the interruptions of traditional marketing.

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Understanding your WHOLE social media audience (#mesh12)

Andrew Reid (left) and Alexandra Samuel at mesh12

The Fruition team is live blogging from the mesh conference, May 23 and 24 at the Allstream Centre in Toronto. Here’s the latest installment.

Do you really know your social media audience? Social media monitoring can tell you about people who post and tweet. But how do you get to know the lurkers who aren’t tweeting, liking or sharing your content? Gain insights into your invisible online audience in this first look at the largest-ever survey of social media users. Drawing on a recent survey of social media users in Canada, the U.S. and the U.K., Andrew Reid and Alexandra Samuel tell us what’s different about lurkers, and what you need to know about reaching them.

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Turning your Web site clicks into customers

Online Marketing Sales FunnelLast week, I wrote about how blogging – regularly creating unique and interesting content for your Web site –  helps your site’s SEO, increases site traffic and educates your clients and prospects.

But you can spend thousands of dollars and countless hours on SEO, blogging and other traffic-focussed online marketing without a dime of return on that investment if you don’t also think about and invest in what comes next. How do those site visitors become leads for your business?

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The business case for your blog

Blog Post Lead Generation Graph

A big part of our work as a digital marketing agency involves talking to clients and prospective clients about creating quality Web site content on a regular basis, or what a lot of the world calls “blogging.”

And we get challenged on it. A lot. “We don’t have time to write that stuff,” “I hate writing that stuff,” “nobody would  read our blog.” These are all common objections that we hear.

But you should make time – or hire someone who’s good at it who has the time – and people will read it if it’s done right. In fact, according to HubSpot, companies that blog generate 70% to 90% more leads than comparable companies that don’t blog. And I’m going to guess, although I don’t have hard statistically  valid data to back it up, that companies that blog convert those leads into sales at a higher rate, too.

Here’s why…

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5 ways to make your online marketing really work

Internet marketing word cloud box package

Last time, I wrote about how, as owner of an online marketing company, I get to see first hand how many agencies – and many a digital agency to boot – fail with their campaigns because they fail to understand how the Internet has changed the buying process. (You can read the article here).

Now I want to talk about a new model of marketing that wins by connecting with customers’ new ways of choosing and buying.

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