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Fruition Interactive partners with University of Waterloo Stratford

Today I’m thrilled and honoured to announce a new partnership between Fruition Interactive and the University of Waterloo Stratford Campus.

Growing out of our successful work with University of Waterloo Stratford Campus on the CommerceLab project last year, the partnership gives Fruition early access to  bleeding edge digital media research, the opportunity to be inspired by brilliant young student minds, and the opportunity to sit among the founders and senior managers of some of this country’s most innovative and accomplished companies on the University of Waterloo Stratford Campus Advisory Board.

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ThinDesk boosts lead generation 400% with inbound marketing and AdWords

Toronto-based cloud computing company ThinDesk had a superior product but they weren’t reaching enough people with their message and their Web site wasn’t turning visitors into customers. Fruition Interactive revamped their online content marketing strategy and Web site design to turn their site into a lead generation machine  and then drove traffic to it with SEO services and Google AdWords PPC advertising.

Thindesk inbound marketing and AdWords lead generation results

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CommerceLab.ca Sees 630% Increase in Unique Visitors with Inbound Marketing and Fruition Interactive

When the University of Waterloo Stratford Campus wanted a online publishing platform to share academic research with Canadian Business; they chose Fruition Interactive as their digital agency partner. The result was CommerceLab.ca. From initial concept to post-launch Inbound Marketing activities, Fruition Interactive was there every step of the way.

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Do you know what your visitors see when they come to your site?

New predictive models bring advanced online marketing research within reach of small and mid-sized businesses

Eye Tracking Heat Map Example

Do you know what your site visitors see when they come to your site?

Unless you’re a marketer with a Fortune 500 company with an Internet marketing research budget of thousands or tens of thousands of dollars for user experience research, chances are the answer is “no.”

Without a huge budget for research, small and mid-sized businesses used to have to rely largely on educated guesswork and, potentially, months’ worth of A/B testing in the real world to optimize their Web site’s ability to generate leads.

But now Fruition can help you start to optimize your site pages, with evidence-based research, before your site has even launched. And at a price – this is the game-changing part – that small and mid-sized businesses can afford.

Here’s the deal.

[Read more…]

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Live-blogging Canada’s premier digital conference (#mesh12)

The Fruition team will be attending the mesh conference in Toronto May 23 and 24th at the Allstream Centre on the CNE Grounds (visit conference Web site).

Team members will be live-blogging the event over the course of the two days, bringing you some of the latest insights and innovations from the worlds of digital marketing, citizen engagement, e-learning and online media. Just look for the #mesh12 hash tag on our blog posts.

You’ll also be able to connect with members of the Fruition team on-site during the conference, as well as hear from Fruition’s Mitch Fanning in his mesh workshop on content marketing on Thursday, May 24 at 1:05 pm.

See you there!

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Fruition Interactive is now a Google Certified Partner

Google AdWords Certified PartnerI just received word that Fruition Interactive has been accepted as a Google AdWords Certified Partner. The certification recognizes Fruition’s  demonstrated excellence in configuring, optimizing and reporting on the success of our clients’ AdWords CPC campaigns.

The certification is your assurance that our AdWords work for you will meet the highest standards.

(Not that we needed Google to tell us that. But, still, it’s nice to hear.)

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Catch Fruition’s Mitch Fanning at Toronto’s top digital media event

Mesh Logo

It’s my great pleasure to announce that Fruition Interactive’s Mitch Fanning will be presenting at this year’s Mesh Conference.

I don’t want to spoil the surprise (and, frankly, we’re still working out the details) but I can say that he’ll be talking about marketing strategies that work in the on-demand world. Now that potential buyers have more control than ever about what messages they consume when, sellers — agencies and their clients — have to think differently about how to reach them. Mitch will be sharing his insights about how to do that (hint: it’s about the content).

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Client stories :: Ellen Nightingale Family Law

I recently sat down with Fruition client and family law lawyer Ellen Nightingale to talk about her practice and her online marketing. Here she talks about how Fruition Interactive’s Search Engine Marketing services kick-started her practice’s growth.

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Fruition nominated Board of Trade Business of the Year

Business of the Year Award NomineeFruition Interactive has been nominated as the Toronto Board of Trade‘s Business of the Year for 2011.

The Business of the Year award honours Toronto businesses that have demonstrated outstanding leadership, growth and innovation in business.

Fruition is nominated in the “Transition” category, which recognizes a business that has successfully experienced a transformation from a traditional business value or process.

The nomination is a big deal to us because… [Read more…]