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Expand Your Inbound Marketing Toolbox With Multi-Channel Marketing

What channels of marketing are driving your inbound marketing efforts? Search engines are nearly guaranteed, and you’ll also need a foundation of content. You’re also probably engaged in social media if only to dip your toe in the water, so to speak.

In a sense, you’re already doing multi-channel marketing, albeit piecemeal and on a smaller scale. Multi-channel marketing can encompass a very complex and nuanced combination of marketing channels or paths, if we think about it in terms of the consumer journey. [Read more…]

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So Long Page Rank: New KPIs for Toronto SEO artists

Google’s been ramping up the algorithm updates for some time now – has your website been affected by one of their cutely-named updates?

If you’ve ever cried foul over one of Google’s pets, you may want to think about the KPIs dictating the direction of your local SEO in Toronto (or national or even international campaigns). One good example of an overrated KPI is Page Rank.

Page Rank Is one Toronto SEO KPI - Fruition InteractiveToo General a Metric

This is especially true if you’re running local campaigns (SEO Toronto, for instance): page rank is too general a metric for your needs. Let’s do a little backstory here for a second.

Page Rank is Google’s specific parameter that measures link equity – how many backlinks you have coming from where. Google measures the quantity and quality of your backlinks and moshes them together in the form of a scale of 1 to 10 called Page Rank. The fact that this score is only based on 10 units should be enough of a clue: it’s too general to use for KPI.

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Whatever Happened to the QR Code?

Can QR codes contribute to the success of your internet marketing campaign? Depending on who you ask you’ll get contradicting answers. So, how would you know whether or not to include QR codes as part of your internet marketing strategy?

QR Codes and Smartphones: A Disconnect in User Engagement

Photo courtesy of clevercupcakes(CC Attribution)

QR codes started in an automotive company in Japan. It was labeled on car parts and once scanned, you’d receive details about the car. QR codes were adopted in internet marketing mainly because a QR code can store a lot of information that can easily be presented to consumers. With QR codes marketers can lead consumers to the company’s website, sign-up page, or sales page, among others.

All it takes is a smartphone with a QR code reader to move consumers from an offline to online experience. And who doesn’t own a smartphone? According to CRTC Communications Monitoring Report in 2013 over 27.9 million Canadians are mobile phone subscribers and the number has since grown. This year, 55% of Canadians own smartphones, which means more than half of the population can easily access your web content given that they would want to.

But apparently QR codes failed to catch on while the smartphone market continuously grew. So how are QR codes doing as an internet marketing tactic? Marketing charts collated data regarding QR codes, which includes research on how many marketers plan to use QR codes in their campaign and how many consumers are actually scanning code.

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Toronto: A Hotbed for Internet Marketing

We’ve known for along time that Toronto is truly a hotbed for internet marketing activity. What’s our social proof? The numerous internet marketing related conferences that are showcased in the city annually. From hardware to software; digital graphics to analytics; social to online marketing - there’s a conference for cover every aspect of digital marketing.  In May alone, there are three important conferences. We’ve checked out the websites and decided to share some of  the highlights. Is one in particular our favourite? We recommend them all - because there’s something for everyone.

Image Courtesy: mesh13

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How a Smart Inbound Marketing Company can Get You the Leads You’re Looking for

Ever wonder how effective digital agencies deliver quality leads? Smart inbound marketing companies get you the leads you’re looking for. But how do they do it?

Smart Inbound Marketing…
Lures Visitors into Your Sales Funnel

Smart inbound marketing companies know the value of premium content — they turn visitors into leads. They let visitors put their hand up to show they’re interested by:

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Looking for an Inbound Marketing Agency? 3 Things to Consider

How savvy are you when it comes to knowing how to vet and evaluate a marketing agency? As these companies proliferate, it’s important to empower yourself with knowledge as you go through the process of determining who to partner with.

Consider these three important offerings when deciding on an inbound marketing company.
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Looking Beyond SEO: Capturing more Toronto traffic for your small business

“Build it and they will come”. Not true for the Romans and not true for websites either. Even if you have identified and implemented your website’s critical SEO to gain more Toronto traffic, there are inbound marketing tools and strategies that can help draw more local users to your site.

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Do you really need web marketing to sell your product? Yes.

Marketing has changed since the turn of the century. Where billboards and print advertisements once ruled and email was just a passing fancy, we are now immersed in social media, apps and mobile technology. It’s these new methods of communication that have determined how marketing professionals now reach their audiences.

The simple answer as to whether web marketing is key to selling your product is a resounding yes. In fact, no is not an option. This is because the customer’s purchasing  journey has changed.

Do you really need web marketing? Yes

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Google stops providing keyword information

Keywords Not ProvidedIt’s news that’s shocking – but not completely surprising – the search marketing world. Effective immediately, Google is no longer providing keyword data from searches on the world’s most-used search engine.

This means that marketers will no longer be able to use marketing software like Google Analytics and Hubspot to track which search keywords send the most traffic to their sites or generate the most leads and sales once users arrive there.

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