At Fruition we do things a little differently — we think you’ll like the difference.

What’s so different about the way we work?

It starts with upfront pricing — not hourly rates — so you pay for what you care about: deliverables with tangible business value; not how much time it took someone to deliver them.

And then there’s our web design and development process that keeps you in the loop every step of the way and makes sure that everything that we do stays aligned with your changing business environment.

But the best way to tell you about it is to just spell it all out.

Starting to work with Fruition

Step 1: Strategic Insite™

Every engagement with us starts with a Strategic Insite™ session. We meet with you, listen to you, and figure out what really matters. From there, we come back with recommendations about what you can do to improve your online marketing results as well as some ballpark pricing.

We’ll talk about the recommendations together and refine the direction. And then, if you like what we’re proposing, we’ll move on to the next step.

Step 2: detailed discovery

In one intensive session, we’ll sit down with your project stakeholders to do a detailed breakdown of your project’s requirements. Branding, audience, technical, business — we cover all the bases and go as deep as possible.

At the end of it, you’ll get an actionable document of your needs around the project, a defined project scope that everyone understands and, most importantly, you get a defined fixed cost for that scope.

Working with Fruition

Our Web design + development process

Working from your requirements document, development proceeds in 2-week stages (we call them “Sprints”). Functional and other specifications are prepared throughout the course of these stages, continuously integrating the project’s design and development processes.

At the beginning of each stage, we meet with you to establish priorities and the work that needs to be done during that stage.

The scope of work for each stage is then documented.

At the end of each stage, we meet again to review work completed, to adjust requirements, and identify any emerging requirements.

Change management takes place within the overall project management framework. When you identify a new feature or functionality for the project, we’ll work with you to identify and document any associated cost and/or timeline impacts.

You can then choose to a) increase the project budget and timeline to accommodate the new feature or functionality b) substitute the new feature or functionality for one of equivalent impact and on which work has not yet started or c) decline to proceed with the new feature or functionality.

The product requirements document will be updated accordingly.

Ready to get started?

Contact Fruition today to book your Strategic Insite™ session