Internet Marketing Success Stories

Sometimes it's best to let the work speak for itself. Here's our portfolio of Internet marketing and inbound marketing successes.

ThinDesk boosts lead generation 400% with inbound marketing and AdWords

Toronto-based cloud computing company ThinDesk had a superior product but they weren’t reaching enough people with their message and their Web site wasn’t turning visitors into customers. Fruition Interactive revamped their online content marketing strategy and Web site design to turn their site into a lead generation machine  and then drove traffic to it with SEO services and Google AdWords PPC advertising.

ThinDesk Web site design screen shots

Thindesk inbound marketing and AdWords lead generation results

CommerceLab.ca Sees 630% Increase in Unique Visitors with Inbound Marketing and Fruition Interactive

When the University of Waterloo Stratford Campus wanted a online publishing platform to share academic research with Canadian Business; they chose Fruition Interactive as their digital agency partner. The result was CommerceLab.ca. From initial concept to post-launch Inbound Marketing activities, Fruition Interactive was there every step of the way.

CommerceLab.ca page layouts

630% Increase in unique visitors Q3 vs. Q1 | 373% Increase in overall visits Q3 vs. Q1 | 35 of 50+ target keywords ranked in Top 10

Client stories :: Ellen Nightingale Family Law

I recently sat down with Fruition client and family law lawyer Ellen Nightingale to talk about her practice and her online marketing. Here she talks about how Fruition Interactive’s Search Engine Marketing services kick-started her practice’s growth.

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Family Law firm (company confidential)

Description

Search and Pay-Per-Click (PPC) marketing services

Project Summary

The client had a viable Web site that converted visits to leads well. The problem? Not enough traffic. They had engaged other firms to manage a Google AdWords and to do organic Search Engine Optimization (SEO), but the results weren’t there.

Fruition completely overhauled the firm’s Google campaign, re-optimized the site and put in place advanced analytics capabilities so the client could precisely measure the results of Fruition’s work. The results? Conversions and revenue from the AdWords campaign increased by roughly 600% and conversions and revenue from unpaid search nearly doubled.
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Laredo Law Web Site design and development

Laredo Law Home Page

Click to Visit

Project Summary

This midtown law firm approached Fruition to create a site that was clean-looking and that didn’t look and sound like every other law firm on the planet.

Lots of white space as well as visuals and copy designed to connect with the hearts and minds of prospective clients help Laredo Law stand out from the crowd.
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Featured Client: Catalyst Learning Group

When Catalyst Learning Group wanted to launch a new online business they turned to Fruition to make it happen. Visitors to Catalyst’s new site can now register and access its complete e-learning course library in just a few clicks, allowing the client to expand its reach to a global market, while a new  visual identity better reflects the client’s brand and value.

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Featured Client: The Chiropractic Office

This start-up chiropractic clinic, needed a way to differentiate themselves in a crowded marketplace and to streamline sometimes complex and time-consuming intake procedures. The site helps position the clinic as a leader in chiropractic care and helps automate intake procedures with secure apps that connect with the clinic’s legacy systems.

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Featured Client: Magrath O’Connor LLP

When Magrath O’Connor, a boutique litigation law firm in downtown Toronto, needed to present a a more professional face to the world with their Web marketing, they came to Fruition. Fruition designed a site that reflects the firm’s professionalism and expertise, helped the partners to make decisions that would improve the site’s search visibility and made the whole thing easy for the practice’s non-technical staff to update.

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Featured client: City of Toronto, scotiabank Nuit Blanche

NuitBlanche.LiveWithCulture.ca helped promote the overwhelmingly successful 2006 scotiabank Nuit Blanche. The site offers an interactive guide to the whole event, interactive branding module allows users to extend the site’s branding — literally — while a Web-based Content Management System (CMS) allows non-technical users to quickly update site content.

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Bacardi Canada, BetterThanBeer.com

Description

Web site development

Project Summary

The BetterThanBeer.com blog allows Bacardi Canada to reach out to the target market for their Mixx cooler in a way that’s fun and engaging in both official languages.

Key Features

Photo gallery, send-to-a-friend, legal drinking age check help ensure responsible marketing, email marketing integration, Web-based Content Management System (CMS) lets non-technical staff quickly update the site using any Web browser, multi-language publishing.
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