3 inbound marketing techniques you might not have tried yet

Getting tired of the same old content marketing techniques?

Here are three methods gaining ground in today’s online marketplace — ideas that you may not have considered before. Each leverages online trends and takes advantage of engaged audiences who enjoy interactivity or sharing. We’ve laid out the pros and cons, plus possible use scenarios.

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The (almost) perfect home page: What’s on it?

We’ve all been there. We click through to a company’s website looking for specific information, and ugh, our eyes are assaulted with a cluttered mess of text and images. Sometimes it’s even flashing at us. Or there’s music.

Fortunately, most of these questionable design choices of the 90s and 00s have disappeared from the web. However, some bad habits persist, and they stand in the way of creating an appealing, user-friendly website that is a pleasure to visit.

A key part of your inbound marketing strategy is your website. So how do you give your customer a truly awesome start – an (almost) perfect home page? Read on.

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How to create compelling content that converts

Like any other type of communication, content marketing is based on what you say and how you say it. People want concrete information they can apply to their own lives, delivered in a straightforward, entertaining way.

If you get your content strategy right, you’ll enjoy great conversion rates and long-term customer relationships. If not, your efforts will fall flat — or worse, turn people off to your brand. You don’t want your content marketing campaign to flatline so before getting started, take the time to create great content that does exactly what you want it to. These tips will help.

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Laredo Law Web Site design and development

Laredo Law Home Page

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Project Summary

This midtown law firm approached Fruition to create a site that was clean-looking and that didn’t look and sound like every other law firm on the planet.

Lots of white space as well as visuals and copy designed to connect with the hearts and minds of prospective clients help Laredo Law stand out from the crowd.
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