ThinDesk boosts lead generation 400% with inbound marketing and AdWords

Toronto-based cloud computing company ThinDesk had a superior product but they weren’t reaching enough people with their message and their Web site wasn’t turning visitors into customers. Fruition Interactive revamped their online content marketing strategy and Web site design to turn their site into a lead generation machine  and then drove traffic to it with SEO services and Google AdWords PPC advertising.

ThinDesk Web site design screen shots

Thindesk inbound marketing and AdWords lead generation results

Client stories :: Ellen Nightingale Family Law

I recently sat down with Fruition client and family law lawyer Ellen Nightingale to talk about her practice and her online marketing. Here she talks about how Fruition Interactive’s Search Engine Marketing services kick-started her practice’s growth.

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New Site Launch: Laredo Law

Laredo Law Home Page

I’m chuffed as always to announce Fruition’s latest site launch, for Laredo Law.

From the case study:

This midtown law firm approached Fruition to create a site that was clean-looking and that didn’t look and sound like every other law firm on the planet.

Lot’s of white space as well as visuals and copy designed to connect with the hearts and minds of prospective clients help Laredo Law stand out from the crowd.

You can:

Our clients: Arts Council exec gets some Toronto Star love

It was great to see our long-time client, Toronto Arts Council executive director Claire Hopkins get a mention from Star blogger John Terauds for her work defending the arts in the CIty of Toronto’s current budget process.

I have to admit, I’m not really sure what Terauds is saying, but it sounds like he agrees with Claire. And for that we are happy.

Our clients in the news: City votes to up Arts Council funding

The City of Toronto voted last week to increase arts funding by almost 50% (from $17 to $25 per capita) by 2013. Even councilors who have traditionally been reticent to fund the arts voted in favour.

This, I’m sure, is great news for Fruition client Toronto Arts Council, who are the City’s go-to agency for providing funding to arts creators in a way that’s free of political interference, along with the hundreds of arts organizations that they fund.

In addition to the promise of extra dollars, the Arts Council also received this lovely shout-out:

The debate didn’t faze Camilla Holland, co-chair of ArtsVote, who says that kind of tension is part of the process and that there’s an arbitrator for all this. “It’s an excellent organization that has a very fair, transparent and arm’s-length process, and that’s the Toronto Arts Council.”

Coverage in NOW Magazine

Coverage in the Toronto Star

Our clients in the news: Group of 8, Group of 20, but no Group of Seven

It may not be the most spectacular story of the G20 weekend, but we’re happy nonetheless to read  about William Huffman of the Toronto Arts Council‘s acts of aesthetic insurgency in choosing the art for the summit sites last week:

Instead of reaching for the expected landscapes and “the usual icebergs,” he enlisted the Art Dealers Association of Canada to source and gather what he describes as “the next steps in Canadian art” into a pair of exhibitions that seek to explore Canada’s geographical and cultural diversity and to tell a story that can be digested during a brief and busy visit. The result is a series of prominent artworks by Canadians ranging from Jean-Paul Riopelle and Norval Morrisseau to Ivan Eyre, Gershon Iskowitz and Brian Jungen.

via Group of 8, Group of 20, but no Group of Seven – The Globe and Mail.

Bacardi Canada, BetterThanBeer.com

Description

Web site development

Project Summary

The BetterThanBeer.com blog allows Bacardi Canada to reach out to the target market for their Mixx cooler in a way that’s fun and engaging in both official languages.

Key Features

Photo gallery, send-to-a-friend, legal drinking age check help ensure responsible marketing, email marketing integration, Web-based Content Management System (CMS) lets non-technical staff quickly update the site using any Web browser, multi-language publishing.
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