Category: Social Media Marketing

Tips and advice about making your Web marketing efforts more effective, with a focus on social media and social networking. Including issues around blogging, Twitter, Facebook, LinkedIn and more. From Toronto digital marketing agency Fruition Interactive.

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Social Sharing Tips for the Advanced User

Social media is inexorably tied to your inbound marketing efforts, whether locally in Toronto or even in a global scale. It’s virtually inescapable that you harness the potential of leading networking sites Facebook, Twitter, and Google Plus for your business. After all, you go where your customers are, and between just those three, they have about 1.6 billion users.

Social Media Cartoon Comic - Social Media Overload

Photo courtesy of seanrnicholson(CC No Derivatives)

Sharing on social media for you inbound marketing efforts, however, shouldn’t be taken lightly. You probably know some of the basic best practices, but if you want to go deeper – as you should – what else should you know?

Beyond Just Sharing

Using images, posting links, even scheduling your updates and tracking your metrics – everyone knows that these are absolutely essential. Behind the scenes, however, the technical mechanics that make social sharing work can be pretty tricky – and if you know what you’re doing, you can make the most out of it.

Let’s run through a few of the advanced sharing tips you can use in your inbound marketing campaigns incorporating social media (using the top three social networks):

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Content Marketing: What It Really Means and Why You Need It

Content Marketing : What It Really Means and Why You Need ItWhile the digital advertising industry is always abuzz with best practices, hottest trends, and catchphrases, it unfortunately lacks direction. For instance, everyone knows content marketing is an awesome strategy, but ask business owners or marketers what it really is and why you need it and only a few will be able to give definitive answers.
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Do you really need web marketing to sell your product? Yes.

Marketing has changed since the turn of the century. Where billboards and print advertisements once ruled and email was just a passing fancy, we are now immersed in social media, apps and mobile technology. It’s these new methods of communication that have determined how marketing professionals now reach their audiences.

The simple answer as to whether web marketing is key to selling your product is a resounding yes. In fact, no is not an option. This is because the customer’s purchasing  journey has changed.

Do you really need web marketing? Yes

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Smart sharing: Secrets of a winning social media strategy

Do you have a social media strategy in place that bolsters your inbound marketing plan?

You might have some social pages and accounts meant for brand communities, but what is your social strategy doing to actually generate some leads and lure target audiences into your sales funnel? You need a winning social media strategy to take full advantage of your network for your inbound marketing. Here are a few helpful reminders of what that strategy should look like.

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4 Ways to Engage Your Audience Online (and How to Make it Matter)

Social Media Engagement

Today’s post is by guest blogger Craig Robinson, an online writer for Qwaya , a facebook ad campaign tool. He loves to write about different topics about social media tips and strategies. Besides writing, he also enjoys engaging with different communities and social forums.

It’s a brave new world out there, and when it boils right down to it, only tech-savvy, socially-aware brands are going to achieve success in a digital marketplace. Sure, if you’re already an established business offline, then perhaps you don’t need to go online to boost your brand’s reputation, reach, and your bottom line. For everyone else, however, especially newcomers to business, marketing with a site like Facebook is a crucial element of success and survival.

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7 ways you’re failing at Twitter for online marketing

Twitter internet marketing fail

We’ve been talking a lot lately about using Search Engine Optimization (SEO) as an inbound marketing technique to improve your overall Internet marketing results.

And there’s a good reason for that – according to a recent benchmarking report from Optify, Inc., 41% of traffic and over 26% of leads to B2B Web sites are driven by organic search results.

But that doesn’t mean you should ignore social media – Twitter, Facebook, Google+, Pinterest, LinkedIn and others. Although social media drives less traffic than an organic search, those social media visitors usually become leads at a higher rate AND your social media activity influences how your site ranks in organic searches in positive ways.

But, here are 7 common things that businesses do to sabotage themselves and prevent them from getting full online marketing ROI from their social media posts.

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Keys to successful online marketing with Pinterest

unlock the roi of your marketing with analytics

Last time, I introduced Pinterest – the social networking site that allows you to share, collect and discover interests by posting photos and videos to your own (and other people’s, with permission) “pinboards” – and talked about some of the reasons you might want to consider adding Pinterest to your Internet marketing mix.

Today I want to talk about ways to help you be more effective as an Internet marketer using Pinterest.

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Should you add Pinterest to your Internet marketing plan?

Source: upmeme.com via Tor on Pinterest

 

After a solid year in business, Pinterest has moved from being the “next bright shiny object” to being a key part of many companies’ online marketing toolkits.

Here’s why it’s time for results-driven marketers to start taking a good hard look at Pinterest.

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Learning from Shoppers Drug Mart’s Holiday Internet Marketing Win

Shoppers Drug Mart Facebook holiday music announcement

Late last week Canadian retail chain Shoppers Drug Mart announced they are keeping the Christmas music in their stores under wraps “until further notice”.    The news was greeted with good cheer by most consumers and with high profile positive coverage in most major media outlets across the country.

Which is all well and good – I’m as happy as anyone to get a reprieve, however brief, from the parum-pa-pum-pum. But what makes it an Internet marketing story?

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