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Get Social: More PPC Internet Marketing Campaigns

It’s time to delve into social media ads. You know the type: each leading social platform has its own native PPC advertising program (or programs). So is it the same sort of internet marketing as AdWords?

Yes and no. Let’s break down the basics of the native PPC internet marketing programs of Facebook, Twitter, and LinkedIn to gain a fundamental understanding of the landscape. We’ll go through a sort of introductory glance at each platform, its advantages, and its PPC program, then we’ll cap off with a key takeaway that spans all these PPC possibilities.

Facebook: Everyone’s Social Network

It’s not hard to make a case for Facebook: everyone’s in it. And rule #1 of internet marketing is go where the audience already is.
Facebook offers a variety of ad options that “boost” your presence in the platform; you’ve probably noticed them if you have a personal account, the most prominent (but not complete) of which are:
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CASL: The Good, The Bad, and The Ugly

Are you ready and fully compliant for Canada’s Anti-Spam Legislation?

CASL was born in a bid to join the rest of the G8 in helping legislate how businesses and entities send commercial electronic messages (CEMs) throughout Canada. CASL covers all electronic communications between brands and receivers save for fax. But what does the new law mean for your inbound marketing efforts here in Toronto or throughout the country?

Good: Transparency & Global Initiative

Trust lies at the core of any relationship between brand and consumer, and spam is a huge detriment to trust.  Spam can lead to the downfall of an inbound marketing strategy. And this means CASL is, at its core, good for business.

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How a Smart Inbound Marketing Company can Get You the Leads You’re Looking for

Ever wonder how effective digital agencies deliver quality leads? Smart inbound marketing companies get you the leads you’re looking for. But how do they do it?

Smart Inbound Marketing…
Lures Visitors into Your Sales Funnel

Smart inbound marketing companies know the value of premium content — they turn visitors into leads. They let visitors put their hand up to show they’re interested by:

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4 ways to optimize sales from inbound marketing leads

That title may have been a bit misleading. You see, there’s one sure-fire way to optimize sales from inbound marketing leads — it’s to close the gap between your marketing and your sales in the first place.

There seems to be this unspoken but nonetheless prevalent inclination for large companies to have a sales team that is separate from their marketing team. In the real world, that might make sense. In the cyber realm, it’s a huge waste. It’s a 24% waste, according to SalesForce.com — that’s how much more revenue a company that has successfully merged marketing and sales together makes over a company that has not.

So, let’s talk about the real topic here: 4 ways to effectively streamline sales and marketing to make the most out of your inbound marketing leads. [Read more…]

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Lead Nurturing Tips from HubSpot’s Best Practices

If you’re like most marketers, you’re always looking for ways to improve the value of your lead generation efforts. While there are a variety of ways to do this, one of the most effective approaches is to nurture leads until they’re ready to buy. And the more refined your approach is to nurturing the prospects already in your pipeline, the better your results.

But if you’re new to the concept, building an effective lead nurturing program can be difficult. In a recent SoftwareAdvice.com article, Jeffrey Russo-Product Marketing Manager at HubSpot-shared four best practices that HubSpot uses to nurture their leads internally. Here’s a look at some of their tips.

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Internet Marketing Tactics To Turn Sales Reps into Rockstars

Let’s be honest.

In most companies, the Sales and Marketing teams don’t really work well together.

Sales reps don’t loop back with Marketing to give feedback on new insights they’ve discovered concerning what the client or customer’s needs are, which would help improve Internet marketing efforts.

On the other hand, Sales will say Marketing doesn’t do a great job helping sales generate and nurture leads.

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Better Landing Pages = More Internet Marketing Success

Sample Internet Marketing Landing Page

Over the course of the evolution of Internet marketing, a handful of marketing tools and methodologies have remained useful and effective. Through changing from predominantly interruption-driven efforts to black hat search optimization to inbound marketing and further on to social media, advertising efforts such as landing pages have been pillars of advertising campaigns and rightfully so: if designed correctly and given great market copy, landing pages are very effective in lead generation and lead info capture. often they are also used for direct conversion to sales as well, which means they can be used on both ends of the sales funnel.

Being so central to Internet marketing endeavors, it’s only natural that the better your landing pages perform, the more successful your campaigning becomes. So how do your landing pages fare?

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Lead Nurturing: Your Online Marketing Secret Weapon

Nurture and believe

On this blog, we talk a lot about generating new traffic to your business’ Web site and converting that traffic into qualified leads that help your business grow.

But we haven’t talked much – yet – about what to do once you’ve got those leads. How do you use Internet marketing to help progressively introduce those leads to the value that your product or service provides and to support them towards deciding to buy from you?

That’s what we’re going to talk about today.

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