What’s the big SEO deal? 3 things you need to know about Google’s Twitter indexing

Business owners depending on SEO, have you heard? Google and Twitter are teaming up again, four years after they parted ways. Soon, SEO strategists will start seeing tweets displayed in real time on Google’s search results pages.

Google indexed Twitter data until 2011 when their deal fell through and they no longer had access to the Twitter Firehose – the aptly named torrent of data that comes from its estimated 228 million active monthly users. [Read more…]

5 SEO Myths De-bunked!

If you are responsible for the SEO of your Toronto business website, it’s essential that you stay current with the latest changes in internet marketing; however, this can be difficult when you become overwhelmed with information, not all of it reliable.

To help stay on track with your SEO in Toronto we have compiled a list of the most commonly believed SEO myths. Becoming familiar with them will help avoid traps that could otherwise negatively affect the SEO of your Toronto company.

1. Google Search Results

Myth: Google search results almost never change meaning you rarely need to tweak or update your blog

Google rankings change far more often than you may think. In fact, 78 percent of pages change position every day, reports Social Media Today. So, hand-in-hand with keeping your website current, is checking to make sure your pages are always optimized. 

SEO in Toronto | Fruition Interactive

Photo courtesy of VASCO SOLUTIONS(CC Attribution)

Marketing X-Ray: Insights for the Canadian Institute’s internet marketing

This is the first in a series of posts where we take a deep look at one company’s online marketing. The intention is to deliver constructive, actionable insights – not just for the business in question, but for any business that may be facing similar challenges.

Canadian Institute Home Page

Overview of the business

For over 25 years the Canadian Institute has been a leading Canadian think tank. Today they produce over 200 events a year nationwide, serving decision-makers  in all major industry sectors, the law, and public policy, with a view to providing information on the leading edge. 

 The Canadian Institute’s Web site serves to promote the Canadian Institute’s events, allowing delegates to register online with eCommerce functionality, as well as offering conference materials for sale and download and offering live and on-demand streaming for select conference proceedings. 

 Commercial success of the Web site depends on four factors:

Keywords: Long Tail | Short Tail | Why Do They Matter for SEO?

Using keywords is the first step in the SEO strategy for your Toronto business. If you use keywords correctly, they will drive highly qualified traffic to your site, making a huge impact on your online success.  However, before you can start reaping the benefits of SEO in any Toronto business, you need to have a sound understanding of what keywords are and how to use them effectively.

What Are Keywords?

Keywords are the words and phrases prospects use to seek out content or information on search engines like Google. Some keywords are highly competitive and receive thousands of searches a day — if you chose only these keywords for your Toronto business SEO strategy, you would probably struggle to receive a high ranking on the search results page.
SEO Strategy: Lifestyle Keywords vs Product & Brand Keywords

Photo courtesy of Craig Key(CC Attribution)

If you are looking to target specific demographics rather than your audience as a whole, consider turning to long tail keywords. By most standards, these are phrases of three words or more, although some authorities define them as phrases of at least two words, according to HubSpot – A software marketing platform.  These long tail keywords are more precise, they often less competitive than single keywords and can help businesses find customers at an exact time in the purchase cycle.

More SEO Wisdom: Off-Page Local Optimization

So we’ve covered on-page optimization for better SEO – what about off-page optimization?

Let’s keep our example: we’re trying to do local SEO for Toronto; what areas of off-page optimization should we tackle first? Let’s keep it simple and break it down into four particular foundations:

  • Google, 
  • citations, 
  • business listings, 
  • and social media.

All Things Google

More SEO Wisdom: Off Page Optimization | Frutition Interactive

Photo courtesy of SEOPlanter(CC Attribution)

Google’s online services extend far beyond the search engine. Even if it only focused on the search engine, you’d still want to be on Google’s good side. To maximize the contributions of Google itself to your local SEO efforts (and thereby rank higher in Google local results), you need to leverage all things Google.

Be Prepared For Any Google Update: SMART SEO Actions

You might think that it’s impossible to successfully prepare for the next Google algorithm update that could impact SEO (search engine optimization) the way Panda and Penguin did. But, in reality, there are some actions you can take to ensure you minimize potential damage for any update.

Let’s start with what everyone should know:

Be Prepared for the next Google Update: Good SEO Tactics Fruition Interactive

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