Posts tagged: Interactive Strategy

Tips and advice about making your Web marketing efforts more effective, with a focus on online and interactive strategy. Including issues around setting objectives, effective approaches measuring success and more. From Toronto digital marketing agency Fruition Interactive.

Why Every Smart Startup and Business Should Act More Like a Digital Media Empire [In the Making]

Citizen Kane 1941 by Orson Welles

Sometimes I feel as though I sound like a broken record.

But I’m on a mission, so forgive me if you’ve heard this all before, but it’s worth repeating.

According to a recent study conducted at the University of Massachusetts Dartmouth, blogging is on the decline as social media tools [like Facebook] are on the rise among Inc. 500 companies.

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Content 2020: Dynamic Storytelling and the Future of Content Marketing [VIDEO]

I’m not crazy.

In fact, my instincts have been right all along.

Let me explain. A few months back, Coca Cola announced they were no longer going to rely on the “30-second TV spot” or even traditional ad agencies to build their business moving forward. According to Jonathan Mildenhall, VP Global Advertising Strategy and Creative Excellence, Coke is going to put their efforts (and money) into content marketing.

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How Google+ changes (almost) everything for businesses (part 2)

Last week I wrote about how Google+, Google’s new social networking platform, has the strong potential to be a game-changer when it comes to how businesses do search engine optimization for their sites.

This week, I want to talk about how Google+ could change the landscape of the online advertising world.

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How Google+ changes (almost) everything for businesses (part 1)

I’ve been exploring Google’s new Google+ social networking service over the last week or so, and my initial conclusion is that it’s going to have huge implications for the ways businesses, and especially SMBs, market themselves on the Web.

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3 ways to get more value out of your Web site @ BNI Bay Street

I’m going to be doing a presentation next Wednesday, January 26 on “3 Ways to Get More Value out of Your Web site” as part of BNI Bay Street’s regular weekly networking group.

The 10 minute briefing will cover the 3 core principles that will help businesses get more leads, sales, opt-in’s and other business value out of their Web site.  There’ll be a brief Q+A  to follow.

In addition to the presentation, you’ll have a chance to expand your network by meeting with a couple dozen of the city’s brightest small business people.

BNI Bay Street meets at the Strathcona Hotel, 60 York St., Toronto from 12:30 p.m. to 2:00 p.m. every Wednesday. The cost is $25 and includes a  lunch (it’s good food, too). Dress is business attire (so no jeans or runners, please).

If you’re interested in coming, please RSVP to me at [email protected].