Last time, I wrote about the importance of having strong call to actions (CTAs) on your website.
When done correctly, CTAs can have an immediate impact when it comes to improving conversion rates on your website (something you want).
I realize for most of you, this is common sense, but when it comes to Internet marketing, I’m still surprised at how many websites lack the basics (like a strong call to action on the home page).
That said, designing and optimizing CTAs that convert is a both an art and a science.
It’s not easy, but if you’re serious about using Internet marketing to grow your business, there are some general rules you need to follow when designing a good CTA.