It’s news that’s shocking – but not completely surprising – the search marketing world. Effective immediately, Google is no longer providing keyword data from searches on the world’s most-used search engine.
This means that marketers will no longer be able to use marketing software like Google Analytics and Hubspot to track which search keywords send the most traffic to their sites or generate the most leads and sales once users arrive there.
If you’re like most marketers, you’re always looking for ways to improve the value of your lead generation efforts. While there are a variety of ways to do this, one of the most effective approaches is to nurture leads until they’re ready to buy. And the more refined your approach is to nurturing the prospects already in your pipeline, the better your results.
But if you’re new to the concept, building an effective lead nurturing program can be difficult. In a recent SoftwareAdvice.com article, Jeffrey Russo-Product Marketing Manager at HubSpot-shared four best practices that HubSpot uses to nurture their leads internally. Here’s a look at some of their tips.