Do you really need web marketing to sell your product? Yes.

Marketing has changed since the turn of the century. Where billboards and print advertisements once ruled and email was just a passing fancy, we are now immersed in social media, apps and mobile technology. It’s these new methods of communication that have determined how marketing professionals now reach their audiences.

The simple answer as to whether web marketing is key to selling your product is a resounding yes. In fact, no is not an option. This is because the customer’s purchasing  journey has changed.

Do you really need web marketing? Yes

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Internet Marketing Tips: Your Homepage is Where the Heart is

Most Important Aspects of A Web Site DesignToday’s post is by guest blogger, Al Biedrzycki. Al works at HubSpot as a consultant for the company’s partner agencies (like us).  He’s a Boston native and a graduate of Bentley University, the Waltham-based business school from which he acquired a degree in Marketing. Read Al’s full bio or follow him on Twitter. 

Let’s pretend for a moment that your website’s homepage is your house. This exercise is actually quite easy—you can start to draw quite a few comparisons without much effort. Think about it—you may have bought your house in the last decade. Perhaps you felt ambitious and built it yourself (if so, nice job). Maybe it’s had some work done (and in hindsight, perhaps the “improvements” are questionable). Seeing the connection? Cool.

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