About Mitch Fanning

For 13 years, Mitch has been helping owner-managed companies generate inbound leads (via the web) by creating marketing people love.

November 6, 2013 By Mitch Fanning 1 Comment

How to set SMART inbound marketing goals

You’re busy working away at your desk, when an email from your boss comes in.

Management has finally agreed to reallocate some funds next year to update and improve the company’s web presence.

“It’s about time!” you say to yourself.

As the head of marketing, you’ve been pushing - and at times - begging for this to happen for some time now.

For you, its means you’ll no longer have to look at that antiquated website or contact somebody every time you want to add a sentence (or two) to the site or a new page.

It also means, you finally get the chance to put a marketing game plan together. [Read more…]

Cool websites

August 16, 2013 By Mitch Fanning Leave a Comment

3 Ways to Make People Fall in Love with Your Blog

Photo by Steve Hankins (Flickr)

The purpose of this blog post isn’t to persuade you to start a “blog.”

If you’ve read this far, I’m going to assume that you already have a blog for your business and inherently understand the benefits of content marketing.

That being said, my goal is to simply provide the “blogging CEO and Business Owner” with a few tips that will help them get more visits to their blog (and website) and - ultimately - make people fall in love with it (translation: get more leads).

[Read more…]

July 11, 2013 By Mitch Fanning 2 Comments

Organic Traffic = Higher Conversion Rates & Lead Growth

Here at Fruition Interactive, not a week goes by without talking about the importance of organic traffic on lead generation.

But sometimes results speak louder than words.

[Read more…]

June 12, 2013 By Mitch Fanning 1 Comment

How to use the Internet to drive leads and revenue

An Introduction to Lead Generation

What is a lead?

A lead is someone who has indicated interest in your company’s product or service. Online, an inbound lead is usually defined as a person that completes a form on a landing page.

A landing page is simply a webpage with a form through which a person supplies contact and business information in exchange for free information they feel is valuable (i.e. white paper, product demonstration, etc.)

The mechanics behind inbound lead generation

If you want to generate inbound leads online for your business you’ll need a few things in place. From a tactical level, there are 3 crucial elements required to make inbound lead generation happen.

1. Landing pages

Again, landing pages are website pages that have one distinct purpose: lead generation. This page contains a form that captures contact information from a visitor in exchange for an offer.

Below is an example of one of our Landing Pages.

2. Offer

An offer, in the context of lead generation, is either content or a product that has enough perceived value, a person is willing to give their contact information in exchange for access to it. Typical offers include: e-books, white papers, webinars, free consultations, and demonstrations.

Below is an example of a content offer. Click here to download it now.