SEO zero to hero in 2 blog posts (Internet Marketing Case Study)

Inbound Marketing Tag Cloud

A couple of weeks ago, I wrote about how strategic Inbound Marketing is better than tactical SEO in terms of driving not just traffic to your site, but also leads and sales. (You know, the actual business results that you care about).

When I wrote that, as it happens, I was in the middle of an experiment to see just how much content, the lifeblood of Inbound Marketing, can influence your search rankings.

Here’s the full story.

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Learning from Shoppers Drug Mart’s Holiday Internet Marketing Win

Shoppers Drug Mart Facebook holiday music announcement

Late last week Canadian retail chain Shoppers Drug Mart announced they are keeping the Christmas music in their stores under wraps “until further notice”.    The news was greeted with good cheer by most consumers and with high profile positive coverage in most major media outlets across the country.

Which is all well and good – I’m as happy as anyone to get a reprieve, however brief, from the parum-pa-pum-pum. But what makes it an Internet marketing story?

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