5 Common Misconceptions and Assumptions New Clients Have About Google Adwords

This blog post is long overdue.

Let me explain.

Recently, we’ve had a few situations with new clients who are working with us to get better results from Google AdWords.  Specifically, after a month or so, they’ve voiced similar concerns about how their campaigns were performing.

This is a common occurrence with new clients unfamiliar with Google AdWords a.k.a Pay-Per-Click (PPC) search engine marketing.  In fact, many of our Toronto-based clients who are familiar with AdWords often have the same concerns (or misconceptions) when they first start working with us to optimize existing online marketing campaigns. [Read more...]

How Google+ changes (almost) everything for businesses (part 2)

Last week I wrote about how Google+, Google’s new social networking platform, has the strong potential to be a game-changer when it comes to how businesses do search engine optimization for their sites.

This week, I want to talk about how Google+ could change the landscape of the online advertising world.

[Read more...]

How Google+ changes (almost) everything for businesses (part 1)

I’ve been exploring Google’s new Google+ social networking service over the last week or so, and my initial conclusion is that it’s going to have huge implications for the ways businesses, and especially SMBs, market themselves on the Web.

[Read more...]

What is SEM / Search Engine Marketing?

Despite Google’s search engine being 15 years old, search engine marketing still mystifies most business people.

Don’t get me wrong, I’m not referring to Google’s “back-end.”  I’m simply talking about the basics as it applies to promoting your website through search engines.

Searching is one of the most popular activities on the Internet.  Yet, many still ask, “what exactly is search engine marketing?”  Besides people asking about Social Media (in general), this is one of the most frequently asked questions I receive from prospective or new clients.

[Read more...]