Tactics for Targeting SEO: Google.ca vs Google.com

SEO: Google.ca Vs Google.com

Search results for “news”: Google.ca vs Google.com

Last time, I talked about some of the differences between Google.ca and Google.com and how they can affect your SEO and your Internet marketing in general.

Today, I want to talk about some specific tactics for making sure your site is Search Engine Optimized for the right Google database ­– Canada or the USA.

In general, you want your site to give Google as many hints as possible about the geographic market you serve.  And here are some practical ways to do that.

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Google.ca vs. Google.com: Is your SEO optimizing for the right search engine?

Google Doodle from Canada Day 2010

When you search Google from Canada, did you know that you see much different search engine results than someone doing the same search from the USA (or the UK or other countries)?

That’s right. Google maintains separate databases for 10 different countries (that’s US, UK, Canada, Russia, Germany, France, Spain, Italy, Brazil and Australia, for those of you scoring along at home). And if you’re in Canada, even if you type Google.com into your browser, Google automatically redirects you to Google.ca, the Canadian version of the site.

And those results can be dramatically different.  Take, for example a search for “news” on Google.ca (Canada):

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