AuthorRank and your SEO and Internet marketing success

A good reputation is more valuable than money (especially when it comes to your SEO and Internet marketing)

A while ago, when Google first launched their Google+ social network,  I wrote about how Google would eventually start to use information from your Google+ profile to influence your SEO ranking.

That’s coming true. And businesses that want to succeed at Internet marketing need to know how and why that works and  know how to optimize for the new reality . Here’s the skinny.

First, a quick history lesson.

In the old days, Google used to decide how high your site’s pages should rank in search results with two factors: “Relevance” (to a specific search term) and “PageRank” (the general level of credibility your page has). There’s a lot going on below the surface of those terms, and the things that influence your Relevance and PageRank have changed over time, but that’s been the lay of the land since forever (in Internet years).

Your reputation is coming into play for SEO

Now, there  is a new factor. Now Google is taking into account your credibility and your business‘ credibility in determining where your site ranks in search engine results.

How do they do that?

First, they need to connect your site’s pages back your Google+ profile and Google+ page for your business. Don’t have those? Now’s the time to get them and to start using them, because this stuff’s about to get real.

So how do you do that?

For the geekily inclined (like me), that generally means adding

 rel=author

and

rel=publisher

tags to your site that link back to your personal and business profiles (respectively) on Google+.

But that’s only the beginning.

AuthorRank and your SEO today

Right now, your AuthorRank will push your pages up in search rankings if:

  1. The searcher is logged in to a Google service. Right now this represents 20% to 30% of all searches. That’s a lot.
  2. You have a Google+ profile and it’s linked to your site pages.

The biggest influence on how much your search ranking  will go up, is whether or not your are in the searcher’s Circles on Google+ or in their contact list in Gmail.

But the more +1′s (Google+ version of “likes”), comments, and people who have you in “Circles” on Google+, the higher your search engine ranking will go, too.

The future of your SEO and AuthorRank

Nobody knows for sure what Google will do next, except Google themselves (and they’re not telling). But if you read between the lines of what they DO say – and if you look at some of the moves they’ve made in the past year – it’s pretty fair to assume that AuthorRank is going to be rolled out across all searches some time in 2013, and that:

  • Google +1′s
  • Comments on your Google+ posts
  • Shares of your Google+ posts
  • The number of people who have “circled you” (who follow you, in other words)
  • Frequency of your posts to Google+
  • The average traditional PageRank of stuff you’ve published in the past
  • Various other factors, like whether or not you have a Wikipedia page linked to your G+ profile, whether you have books or article published on Google Books or Google Scholar, and so on

will be the main things pushing your AuthorRank up or dragging it down.

Using AuthorRank to lift your Internet marketing

As you might have guessed, AuthorRank can be the wind beneath your Internet marketing’s wings or it can be a lead ball around its ankle.

So how do you make sure that AuthorRank helps you instead of hurting you when it rolls out across the board? There are no guarantees, but some smart, educated guesses include:

  • Get a Google+ profile and connect the content you’re creating now (and that you’ve created in the past) with it
  • Keep blogging at least weekly. You are blogging regularly aren’t you?
  • Guest blog on credible third-party sites
  • Make sure the content you create is worth sharing
  • Post the content you create to your Google+ profile
  • Befriend other people on Google+,  especially “movers and shakers”, in a personable, helpful and real way
  • Build your following on Google+ (but please, for the love of all that is holy, don’t go out and buy followers on G+ or on any other social network – it won’t help)

It’s a matter of when, not if, AuthorRank makes a big splash in the SEO world. And it’s up to you whether you sink or swim.

  • deepika rawat

    Thank you

    This article is very informative Digital Marketing Agency

    • Kent Wakely

      Thanks, Deepika. 

      PS, all of our comment links are “nofollow”. Nice try, though.

      (For those of you watching at home, what Deepika just did is an example of blog spam, posting a not-very-meaningful blog comment with a link back to another site in order to try to get a higher search ranking for that site.

      Most blogs, like ours, are hip to this trick now and have put in place measures to keep Google from following those spammy links.

      This is a perfect illustration of why you shouldn’t buy cheap SEO services that come with big promises. They use spammy tactics that don’t work.

      • Ershad

        Organic SEO Toronto gurus increase rankings for automotive, motorcycle, software, seasonal sports, retail services, stamped concrete, landscaping, real estate, custom home builders, custom painting services, home renovations, roofing & fencing, mining, & entertainment companies.
         

        • Kent Wakely

          And for those of you looking for another piece of evidence that traditional SEO on its own is a waste of time and money, we have Ershad’s contribution.

          If you’ve hired a low-cost SEO firm that’s promised you tons of backlinks, this is what they’re doing with your name and brand.

          a) They’re spamming blogs with obviously useless content. 

          and b)

          they’re not generating any SEO ranking benefit for their clients. As I’d mentioned in a previous comment here, all of the links from our blog comments are “nofollow”,  so there’s no SEO ranking “juice” passed to third-party sites that post links here.

          Do you want to be Ershad, or have him speaking for you? No. You do not.

  • Stephen Bolt

    Kent I like your post. The way in which you had described the internet marketing success is really an interesting. I impressed with the blog. The most important thing I like is the Future of SEO. Thanks for sharing these fruitful information with us. I had bookmarked the blog & shared with all others.

    • Kent Wakely

      Thanks, Stephen.

      • Stephen Bolt

        Pleasure is mine :)