5 SEO Myths De-bunked!

If you are responsible for the SEO of your Toronto business website, it’s essential that you stay current with the latest changes in internet marketing; however, this can be difficult when you become overwhelmed with information, not all of it reliable.

To help stay on track with your SEO in Toronto we have compiled a list of the most commonly believed SEO myths. Becoming familiar with them will help avoid traps that could otherwise negatively affect the SEO of your Toronto company.

1. Google Search Results

Myth: Google search results almost never change meaning you rarely need to tweak or update your blog

Google rankings change far more often than you may think. In fact, 78 percent of pages change position every day, reports Social Media Today. So, hand-in-hand with keeping your website current, is checking to make sure your pages are always optimized. 

SEO in Toronto | Fruition Interactive

Photo courtesy of VASCO SOLUTIONS(CC Attribution)

Keywords: Long Tail | Short Tail | Why Do They Matter for SEO?

Using keywords is the first step in the SEO strategy for your Toronto business. If you use keywords correctly, they will drive highly qualified traffic to your site, making a huge impact on your online success.  However, before you can start reaping the benefits of SEO in any Toronto business, you need to have a sound understanding of what keywords are and how to use them effectively.

What Are Keywords?

Keywords are the words and phrases prospects use to seek out content or information on search engines like Google. Some keywords are highly competitive and receive thousands of searches a day — if you chose only these keywords for your Toronto business SEO strategy, you would probably struggle to receive a high ranking on the search results page.
SEO Strategy: Lifestyle Keywords vs Product & Brand Keywords

Photo courtesy of Craig Key(CC Attribution)

If you are looking to target specific demographics rather than your audience as a whole, consider turning to long tail keywords. By most standards, these are phrases of three words or more, although some authorities define them as phrases of at least two words, according to HubSpot – A software marketing platform.  These long tail keywords are more precise, they often less competitive than single keywords and can help businesses find customers at an exact time in the purchase cycle.

AuthorRank and your SEO and Internet marketing success

A good reputation is more valuable than money (especially when it comes to your SEO and Internet marketing)

A while ago, when Google first launched their Google+ social network,  I wrote about how Google would eventually start to use information from your Google+ profile to influence your SEO ranking.

That’s coming true. And businesses that want to succeed at Internet marketing need to know how and why that works and  know how to optimize for the new reality . Here’s the skinny.

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