I went to the unveiling today of the Mobile Personas research project co-sponsored by BrandSpark International, tapped mobile and app promo this morning. The project, the largest of its kind, surveyed 5,000 Canadians coast to coast about their behaviour relating to mobile devices and mobile marketing. Here are some key take-aways: [Read more…]
3 ways to get more out of video on your Web site
We’ve written before here about the growing importance of online video to your online marketing efforts. Video can help your customers connect with you more deeply and it can help them find you better in the first place. And with the introduction of cheap, good camera’s like the Flip and the Kodak Zi8 (what I use) it’s easier than ever to create videos for the Web. Here are a few tips for making the most of the opportunity:
