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Featured Client: Bacardi Canada, Bacardi Mixx

Summary:When Bacardi launched their new Mixx line of coolers in the Canadian market, they came to Fruition to create brand executions that convey the brand’s assertive, take-no-prisoners personality to their target 19+ to 25 year-old male demographic.

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Bacardi Canada, MartiniBellissima.ca

Description

Web site development

Project Summary

This lifestyle-focussed site helps Bacardi Canada market their Martini Bellissima product.

Key Features

Send-to-a-friend viral marketing feature and Web-based event invitations help friends tell friends about Bellissima; Legal Drinking Age check helps ensure responsible marketing; Web-based Content Management System (CMS) allows non-technical users to quickly update site content using any Web browser.

Services Provided

technical development, training

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