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What They Say About Us

"Fast and meaningful service responses to all questions."
G.M., Toronto

PROJECT: Working Women Community Centre, eCRM system


Web-based CRM development and deployment

Project Summary

The problem: The client has thousands of interactions with hundreds of clients every year, and complex requirements for reporting on the services it delivers in order to satisfy multiple funding providers. The client had no way to quickly, easily and reliably capture and summarize the information they needed.

The solution: Fruition worked with the client to uncover and document the organization's information collection and reporting needs and to understand the ways that client staff work when documenting their client interactions. Fruition helped the client evaluate, choose, customize and deploy the best existing technology solution to meet those requirements and workflows.

The result: Substantial time and cost savings, greater staff satisfaction.

Services Provided

technology strategy, technical development, user experience consulting

The Client Said

"Fruition Interactive was very creative in identifying technologies that delivered value and produced the results that we were seeking. The new system is so easy to use that staff members with no previous technical ability were able to jump on board really quickly and began working.We have seen big improvements in our office"
- Vanda Henriques, Working Women Community Centre