Testing 1, 2, 3: the forgotten key to your Internet marketing success

Testing is the hidden key to your Internet marketing success

I’ve worked on a lot of online marketing initiatives over the past decade or so, working with everyone from 1-person law firms, to big marketing agencies, to some of Canada’s largest corporations. And many have been very successful. But even the most successful campaigns could have been better.

Here’s where I see marketers and agencies missing a huge opportunity for better results from their Internet marketing.

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