Influencers isn’t even an actual word that’s included in dictionaries yet (unlike rather unsavory ones like “Twerk” — yes, that twerk), but it’s gaining a lot of attention. Specifically, a segment of inbound marketing called influencer marketing.
What in the World is an Influencer Anyway?
They’re hubs. They’re steering wheels. They’re gear shifts. To put it simply: they are the individual locuses of control that you can leverage to achieve maximum inbound marketing impact.
Within any network (like the network of your target market), there are specific hubs that influence all the other individual members of network. Engaging these hubs has more impact on the entire network than when you engage with ten thousand other individual members that aren’t hubs.
Basic example: your car. Your car is a network of parts, but even if you touch, tap, and tweak a hundred screws, bolts, and nuts in it, it won’t get you where you want to go. You need to engage with the steering wheel, the pedals, and the gear shift. These are your car’s (network) hubs (influencers) that dictate where it goes.