The Ultimate Guide to Choosing an Internet Marketing Company (part 2)

This is Part Two of a new educational series called: The Ultimate Guide to Choosing an Internet Marketing Company.  Part One can be found here.


In part one, we discussed the importance of goal-setting.  After you’ve done some initial planning, it’s time to start looking for an Internet marketing company.

Find an Internet Marketing Company that Delivers the Four Core Services


Your search can be based on location (i.e., Toronto), types of services or perhaps even industry expertise.  There’s lot of criteria, which can narrow the field, but perhaps the most important revolves around whether or not the Internet marketing company offers the Four Core Services.

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The Ultimate Guide to Choosing an Internet Marketing Company (part 1)

This is Part One of a new educational series called: The Ultimate Guide to Choosing an Internet Marketing Company.


It’s no secret.

The Internet has fundamentally transformed the way people find things, shop and even connect with other.  Over the years, audiences have become increasingly tougher to reach as they lose patience with old-fashion, traditional interruption-based marketing.

As a result, businesses have shifted, more and more, from outbound to inbound digital marketing – and with good reason.  Companies who part with traditional marketing methods to follow their audiences online are getting more leads and customers, for a better overall return on their marketing dollars.

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Internet Marketing Tactics To Turn Sales Reps into Rockstars

Let’s be honest.

In most companies, the Sales and Marketing teams don’t really work well together.

Sales reps don’t loop back with Marketing to give feedback on new insights they’ve discovered concerning what the client or customer’s needs are, which would help improve Internet marketing efforts.

On the other hand, Sales will say Marketing doesn’t do a great job helping sales generate and nurture leads.

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