Following the success of their first web site, Toronto's top CHR radio station needed to expand their online offering. Working closely with the client, Fruition created functional specifications for new interactive site tools, created a new organizational structure for the site, oversaw a graphic makeover for the site and completed a competitive analysis of streaming media vendors to enable an exponential increase in the number of online listeners. Fruition's work on this project was honoured for excellence by Radio and Internet Newsletter in August, 2001(With Bluespark Media).