Fruition Interactive implemented a complete Open Source solution including a Content Management System (CMS) hat allows the Arts Council's non-technical staff quickly and easily update Web site content from virtually any Web browser. The solution allowed ArtsWeek organizers to provide up-to-the-minute information to the public, the media and participants; to build a database of arts supporters from Tornto and beyond and to gather important feedback about the event

Key features include: browser-based content management; an online contest and an email newsletter with Web-based subscribe and unsubscribe features.