It’s been a little over a year since Bell Canada re-branded their satellite TV service, changing the name form Bell ExpressVu to simply Bell TV, as part of an over-all corporate re-branding. At the time Bell’s President and CEO, George Cope, said of the new brand, “it’s a straightforward and customer-focused brand that directly supports the Bell team’s goal: To be recognized by customers as Canada’s leading communications company.” It’s also a classic example of a company completely misunderstanding branding to its great expense.
Archive for the ‘User Experience’ Category
3½ ways a great online user experience can help your organization right now
Sep 1st, 2009
To attract and keep the attention of busy people – donors, members, executives and employees – organizations can’t afford to miss opportunities to make their lives easier with great online experiences. There are 3 ½ ways that great online experiences can benefit your organization right away.
