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	<title>Fruition Interactive : toronto interactive strategy, web design and development, online marketing &#187; Mobile</title>
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		<title>Is email dead?</title>
		<link>http://www.fruitioninteractive.com/blog/2010/06/18/is-email-dead/</link>
		<comments>http://www.fruitioninteractive.com/blog/2010/06/18/is-email-dead/#comments</comments>
		<pubDate>Fri, 18 Jun 2010 12:50:43 +0000</pubDate>
		<dc:creator>kent</dc:creator>
				<category><![CDATA[Interactive Strategy]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.fruitioninteractive.com/blog/?p=351</guid>
		<description><![CDATA[
Facebook COO Cheryl Sandberg&#8217;s speech at this week&#8217;s Nielsen 360 conference is getting a lot of attention for her observation that email is dead because only 11% of teens check their email daily.
But is it?

You bet.
But here comes the weaselly qualifier:
Email is dead in the sense it is no longer THE dominant way to reach [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Mobile Online shopping starts to take off</title>
		<link>http://www.fruitioninteractive.com/blog/2010/06/02/mobile-online-shopping-starts-to-take-off/</link>
		<comments>http://www.fruitioninteractive.com/blog/2010/06/02/mobile-online-shopping-starts-to-take-off/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 13:15:42 +0000</pubDate>
		<dc:creator>kent</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[eCommerce]]></category>

		<guid isPermaLink="false">http://www.fruitioninteractive.com/blog/?p=299</guid>
		<description><![CDATA[Our friends at Usability Sciences have been doing a lot of research on Mobile eCommerce (that&#8217;s shopping on your iPhone or Blackberry or what have you). What they&#8217;re finding should give eCommerce companies that haven&#8217;t optimized their sites for mobile pause &#8212; lot&#8217;s of people in key demographics are shopping online using their phones:
Looking at [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>3 ways Bell.ca can stop blowing the customer experience</title>
		<link>http://www.fruitioninteractive.com/blog/2010/05/21/3-ways-bell-ca-can-stop-blowing-the-customer-experience/</link>
		<comments>http://www.fruitioninteractive.com/blog/2010/05/21/3-ways-bell-ca-can-stop-blowing-the-customer-experience/#comments</comments>
		<pubDate>Fri, 21 May 2010 22:58:05 +0000</pubDate>
		<dc:creator>kent</dc:creator>
				<category><![CDATA[Interactive Strategy]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[User Experience]]></category>

		<guid isPermaLink="false">http://www.fruitioninteractive.com/blog/?p=292</guid>
		<description><![CDATA[I&#8217;ve got a MiFi 2372 from Bell. It&#8217;s a cool little device that I&#8217;ve been recommending to almost everyone&#8230; until a couple of weeks ago. What the device does is this: it connects to Bell&#8217;s wireless data service and acts as a wifi router, allowing you to use 3G wireless Internet to access the Internet [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Mobile Banking Set to Soar &#8211; eMarketer</title>
		<link>http://www.fruitioninteractive.com/blog/2010/05/13/mobile-banking-set-to-soar-emarketer/</link>
		<comments>http://www.fruitioninteractive.com/blog/2010/05/13/mobile-banking-set-to-soar-emarketer/#comments</comments>
		<pubDate>Thu, 13 May 2010 13:51:17 +0000</pubDate>
		<dc:creator>kent</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[eCommerce]]></category>

		<guid isPermaLink="false">http://www.fruitioninteractive.com/blog/?p=234</guid>
		<description><![CDATA[According to eMarketer&#8217;s latest report,  “Mobile  Banking: Financial Services Firms Look to Cash In.”
Several forecasts predict that by 2015, 50% or more of US mobile users will be conducting transactions from their mobile devices.
You&#8217;d have to assume that Canadian adoption numbers would be even higher than in the US, which traditionally lags us in [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Redesigning the Web for Touch Screens</title>
		<link>http://www.fruitioninteractive.com/blog/2010/05/04/redesigning-the-web-for-touch-screens/</link>
		<comments>http://www.fruitioninteractive.com/blog/2010/05/04/redesigning-the-web-for-touch-screens/#comments</comments>
		<pubDate>Tue, 04 May 2010 14:37:29 +0000</pubDate>
		<dc:creator>kent</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[User Experience]]></category>

		<guid isPermaLink="false">http://www.fruitioninteractive.com/blog/?p=203</guid>
		<description><![CDATA[iPhones and other touch-screen based mobile devices provide a slew of challenges for user experience designers, and it&#8217;s not just the size of the screen:
Web designers will have to wrestle with several issues when considering touch computers. For one thing, touch interfaces don&#8217;t give users the fine-grained control that they have with a mouse.
and
roll-over interactions [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Fruition launches new mobile-friendly blog</title>
		<link>http://www.fruitioninteractive.com/blog/2010/04/27/fruition-launches-new-mobile-friendly-blog/</link>
		<comments>http://www.fruitioninteractive.com/blog/2010/04/27/fruition-launches-new-mobile-friendly-blog/#comments</comments>
		<pubDate>Tue, 27 Apr 2010 22:09:10 +0000</pubDate>
		<dc:creator>kent</dc:creator>
				<category><![CDATA[Company News]]></category>
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://www.fruitioninteractive.com/blog/?p=198</guid>
		<description><![CDATA[We&#8217;ve launched a new mobile-friendly version of our blog. If you&#8217;re accessing the site on your iPhone, Android, Blackberry (only some models) or other mobile device  you&#8217;ll automatically be able to read and comment on all posts via a user experience that&#8217;s optimized for the small screen. You&#8217;ll also be able to tweet pages using [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Mobile Fundraising 101</title>
		<link>http://www.fruitioninteractive.com/blog/2010/04/26/mobile-fundraising-101/</link>
		<comments>http://www.fruitioninteractive.com/blog/2010/04/26/mobile-fundraising-101/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 20:59:22 +0000</pubDate>
		<dc:creator>kent</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Non-profits]]></category>

		<guid isPermaLink="false">http://www.fruitioninteractive.com/blog/?p=176</guid>
		<description><![CDATA[Rachel Foster at Fresh Perspectives has published an interview with me that she did earlier this year. It&#8217;s designed to give non-profits an overview of the opportunities and challenges they&#8217;ll encounter as they consider a mobile fund-raising strategy:
The  relief efforts in Haiti and Chile confirmed that organizations can raise  a lot of money [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>New study : non-profit use of mobile messaging</title>
		<link>http://www.fruitioninteractive.com/blog/2010/02/22/new-study-non-profit-use-of-mobile-messaging/</link>
		<comments>http://www.fruitioninteractive.com/blog/2010/02/22/new-study-non-profit-use-of-mobile-messaging/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 20:12:10 +0000</pubDate>
		<dc:creator>kent</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Non-profits]]></category>

		<guid isPermaLink="false">http://www.fruitioninteractive.com/blog/?p=152</guid>
		<description><![CDATA[mobileactive and M+R have teamed up to deliver the first ever study of non-profit use of mobile messaging for fundraising, advocacy and more.
Some quick conclusions:

the churn rate for mobile subscriber lists is higher than for email
response rates for both fundraising and advocacy appeals can be substantially higher for text messaging than for other media like [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Non-Profits and Activists Can Leverage Location Based Services</title>
		<link>http://www.fruitioninteractive.com/blog/2010/01/18/how-non-profits-and-activists-can-leverage-location-based-services/</link>
		<comments>http://www.fruitioninteractive.com/blog/2010/01/18/how-non-profits-and-activists-can-leverage-location-based-services/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 23:29:37 +0000</pubDate>
		<dc:creator>kent</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Non-profits]]></category>

		<guid isPermaLink="false">http://www.fruitioninteractive.com/blog/?p=125</guid>
		<description><![CDATA[Although most Canadian non-profits are just starting to get their feet wet with social media, online fund-raising and mobile applications, location-based services are probably not on their radar here to the same extent they are Stateside.
This article from Mashable is a pretty good prompt to think about ways location-aware apps might help with fund-raising and [...]]]></description>
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		<slash:comments>1</slash:comments>
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