Last week I wrote about the negative buzz that Fast Comany created with their Influence Project (nope, not feeding them another link) and the backlash from actual prominent influencers.

To quickly recap: with the Influence Project, FC is asking people to sign up to receive a personalized link to the FC Web site. Particpants send the link to their circle and ask them to click on the link. Each click counts as a vote, the most clicks wins “Most Influential Person Online” and gets on the cover of Fast Company. Critics, myself included, dismissed the project as a vapid attempt to milk people’s egos in order to generate more clicks (and therefore more revenue) and more links ( and therefore higher page rank and therefore more long term clicks) for the publisher.

It was the utter meaninglessness of the whole exercise that really got under people’s skin.

I think I’ve fou d the antidote or at least a really cool alternative way to leverage your online influence AND create some meaning in the world. It’s called JustCoz.org.

Co-founded byJeff Pulver, whose mega-resume includes co-founding VOiP pioneer Vonage, JustCoz.org asks participants to use their influence to spread the word for a cause or charity of their choosing throughout their community.

Here’s how it works:

Cause-based organizations — they need to be using Twitter as part of their communication strategy — register with JustCoz and create a listing to be posted to the JustCoz.org Web site.

Would-be influencers register with the site and choose a cause from the listings. From there, JustCoz.org manages the day-to-day mechanics of retweeting one message a day from the cause to your Twitter account.

It’s simple, it’s sweet. And best of all it’s a meaningful way to use your influence online. I think that’s worth a magazine cover.

This entry was posted on Monday, July 19th, 2010 at 9:17 am and is filed under Interactive Strategy, Non-profits, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.